B2C cold email

How to Increase Sales with B2C Cold Email

If you’re selling a product or service to consumers, B2C cold email is an efficient, cost-effective way to reach your target audience. Here’s why: Over 90 percent of the United States population uses email Over 70 percent of consumers prefer … Read More

net promoter score

What’s Wrong with Net Promoter Score?

Understanding your customers is crucial. But making business decisions solely on existing customers limits your growth potential. The importance of market research and competitive research cannot be overstated. They provide a broader perspective and deeper understanding of the business environment. … Read More

DTC eCommerce Retargeting

Discover How Retargeting Can Skyrocket Your DTC eCommerce Growth

Direct-to-consumer (DTC) eCommerce is growing fast. This means your DTC brand needs to stand out and grow. One way to do this is with retargeting. This blog post will explain retargeting, its benefits, and how to use it for your … Read More

email personalization

How to Unlock the Power of Personalization in Your Email Marketing

Email personalization is on the rise. And not just because it works, but also because customers expect it. As we covered in our article on eCommerce personalization, research shows that a large number of consumers are willing to switch brands … Read More

omnichannel marketing

How to Win More Customers with Multitouch, Omnichannel Marketing

In today’s digital landscape, it’s more important than ever to have a comprehensive and cohesive marketing strategy that reaches customers across multiple channels. We recommend multitouch, omnichannel marketing campaigns. The goal of this approach is to build trust and establish … Read More

white label software revenue

White Label Software: 7 Solutions to Increase Revenue

If you’re a consultant or run an agency, you’ll eventually reach the point where your current team isn’t large enough to handle additional clients. At that point, you can hire new employees to continue growing. But if you’d rather add … Read More

recession marketing

3 Simple Tips for Marketing During a Recession

As the worst effects of the COVID-19 pandemic wane, marketing budgets are on the rise. But economic concerns are putting a damper on the return to pre-pandemic spending levels. Business leaders to proceed with caution as it appears likely that … Read More

3 Website Visitor Tracking Tools to Increase Sales

One of the great things about digital marketing is that it offers more data than traditional marketing. If you know what you’re doing, you can find out how people are navigating your site, what your visitors are interested in, what’s … Read More

ecommerce marketing tools

3 B2C eCommerce Marketing Tools to Increase Sales

B2C eCommerce continues to grow. It’s now a $4 trillion industry with a projected compound annual growth rate of 8.1 percent from 2020 to 2024. If you want to make sure that your company goes along for the ride, these … Read More

7 Affordable Email Marketing Ideas to Boost Your B2C Business

Are you looking for ways to take your B2C email marketing strategy to the next level? We’ve got you covered! This article covers seven email marketing ideas to help you improve your email engagement and email acquisition approach. Why Email … Read More