Author Archives: Roy Harmon

Buyer's Journey Mapping

How to Improve Your Content Marketing with the Buyer’s Journey

Content marketing is a great way to generate more inbound leads. But it can be difficult to know what to write about. Keyword research can help, but the most important tool available to content marketers is the buyer’s journey. What … Read More

inbound leads

3 Tips to Generate More Inbound Leads

Are you generating enough inbound leads? Most people would say no – if only because you can never have too many leads! That being the case, here are three tips to help you improve your inbound lead generation efforts. 1. … Read More

mortgage leads

How to Generate More Mortgage Leads

One of the top priorities for lending officers of all experience levels is identifying reliable sources of mortgage leads. This article will cover three approaches: lead generation companies, lead acquisition platforms, and in-house lead gen campaigns. Mortgage Lead Generation Companies … Read More

recession marketing

3 Simple Tips for Marketing During a Recession

As the worst effects of the COVID-19 pandemic wane, marketing budgets are on the rise. But economic concerns are putting a damper on the return to pre-pandemic spending levels. Business leaders to proceed with caution as it appears likely that … Read More

lead capture

Check Out These Seven Unique Lead Capture Software Solutions

If “lead capture software” makes you think of forms and popups, you’re missing out! Forms are obviously an important part of lead generation – they’re (usually) how you actually capture the lead, so that makes sense. But just like there’s … Read More

Identify B2B Website Visitors

Three Easy Ways to Identify B2B Website Visitors

Even if you’ve done everything you possibly can to optimize your B2B lead generation process, chances are you still wish there was more you could do. After all, no one has a 100% conversion rate, right? One way to generate … Read More

B2B Lead Generation Process

A Quick 7-Step Guide to the B2B Lead Generation Process

Whether you’re trying to grow a new company or increase sales at an existing business, beginning the lead generation process can be intimidating. This is especially true of B2B lead generation. Implementing the strategy and best practices to generate business … Read More

Email List Building

Try Three Affordable New Ways to Grow Your Email List

A good email list can generate a huge return on investment for your business. Research shows that an email address can be worth up to $70, but collecting those email addresses can be a challenge. There are plenty of email … Read More

Online Shopping Cart Abandonment Survey

How to Increase Sales with a Shopping Cart Abandonment Survey

In the second quarter of 2022, over 75 percent of shoppers abandoned their carts on desktops. Eighty-five percent of shoppers abandoned their carts on mobile devices. How can eCommerce businesses improve that number? A shopping cart abandonment survey is a … Read More


How to Generate More Leads with ClickFunnels

If you’re one of the 300,000 ClickFunnels users out there, chances are you’re happy with the software (it has 4.7 stars on G2, after all). But you may be wondering if there’s anything you can do to improve your results. … Read More