Personalization is a must for effective marketing campaigns. We talked to Tim Cakir, CEO of TaskDrive, on the latest episode of the Hot Pursuit Podcast. TaskDrive is a company that pairs businesses with AI-powered human virtual assistants. We discussed the … Read More
B2B
How B2B Marketers Overcome Multichannel Challenges with LeadPost
In the contemporary marketing landscape, multichannel and omnichannel marketing strategies have become indispensable for B2B marketers to ensure a seamless customer experience across various touchpoints. But developing and implementing an effective multichannel strategy isn’t a walk in the park. According … Read More
What’s Wrong with Net Promoter Score?
Understanding your customers is crucial. But making business decisions solely on existing customers limits your growth potential. The importance of market research and competitive research cannot be overstated. They provide a broader perspective and deeper understanding of the business environment. … Read More
Understanding the “Un-Agency” Model for Marketing Agencies
As the competitive landscape shifts, traditional agency models face new challenges. Innovative marketers are evolving and reimagining the agency model to thrive. One successful approach is the “un-agency” model developed by BRIGHT+CO CEO Jennifer Sutton. This model serves businesses better … Read More
How to Get More Responses to Cold Outreach Through the Power of Story
We all have times when we need to reach someone. That’s true whether you’re an entrepreneur, salesperson, author, or job seeker. Of course, reaching them is only half the battle. We measure the success of our outreach efforts by the … Read More
Why Positioning Important and How to Get It Right
Positioning is one of the most critical (and overlooked) aspects of marketing strategy. We talked to Mark Evans of Marketing Spark to get his advice for brands looking to improve their positioning. You can listen to the full interview on … Read More
How to Increase B2B Sales with Cold Email
When done right, cold email campaigns are a great way to establish new business relationships. But doing it right isn’t easy. That’s why we brought in an expert to walk us through the fundamentals of successful B2B cold email campaigns. … Read More
How Businesses Can Use B2B Retargeting More Effectively
Retargeting is a powerful marketing technique. It enables businesses to re-engage with potential customers who engaged without converting. In the realm of business-to-business marketing, retargeting is an essential tool. B2B retargeting increases brand exposure, improves conversion rates, and increases sales … Read More
How to Collect More Leads Through Superior Outbound Marketing
In recent years, the marketing industry has seen a shift towards inbound marketing, leading some to declare that outbound marketing is dead. However, reports of outbound’s death are premature. Outbound marketing, when executed correctly, can still be a valuable way … Read More
How Account-Based Marketing Can Help Reach Your Ideal Customers
Are you having trouble selling your products or services to high-value clients? If so, account-based marketing (ABM) might help. ABM is a highly effective strategy for B2B companies looking to target and convert high-value accounts. It works by focusing on … Read More