Looking to transform your B2B SaaS company’s growth? According to Jon Farah, founder of pblc, lifecycle marketing and marketing automation are the keys. He shared his strategies to increase demo bookings pre-purchase and enhance retention post-purchase on the latest episode of the Hot Pursuit Podcast. Driving Demo Bookings in the Pre-Purchase Phase Pre-purchase automation sets…
Jacki Leahy, a fractional RevOps advisor and founder of Activate the Magic, on the Hot Pursuit podcast. Jacki shared valuable insights on modern outbound sales strategies, the power of personalization, and how to navigate the challenges of today’s sales landscape. From the Classroom to the Boardroom Jacki has a highly unique perspective on sales. She…
In the latest episode of the Hot Pursuit Podcast by LeadPost, Roy Harmon spoke with Islin Munisteri, the CRO at Theia Strategies, about Product-Led Growth (PLG). Islin has a unique journey from being a petroleum engineer to founding a revenue operations agency. Her insights on PLG are invaluable for businesses looking to optimize their growth…
Introduction Hello there, dear reader. Today, I invite you to join me on a journey through the intricacies of value-based bidding. This powerful strategy, when mastered, can elevate your Google Ads campaigns to new heights, ensuring that every dollar you spend brings you closer to your business goals. So, let’s explore the mechanics, key metrics,…
Demand generation is like trying to get your cat’s attention while it’s napping. It’s a marketing strategy focused on driving awareness and interest in your products or services. Think of it as the ultimate hype man for your brand, but with less breakdancing and more data. In this article, we’ll cover six best practices for…
Digital marketing has always been quick to change. One minute, everything’s cheap and easy, the next, you’re paying through the nose for a click, and you can’t get a backlink to save your life. Things are more difficult than ever, so I had a chat with Ishaan Shakunt, founder of Spear Growth to figure out…
Emotional triggers play a crucial role in creating persuasive and impactful advertising. Carefully crafted messages with the right emotional triggers can tap into consumers’ emotions, influencing their perception, decision-making process, and ultimately, their behavior¹. Types of Emotional Triggers An emotional trigger is an element within an ad that evokes an emotional response from the viewer….
Cold email remains a powerful tool for sales and marketing professionals to connect with potential customers and drive new business opportunities. Despite claims that “cold email is dead,” many companies are still finding success with this tactic. In this blog post, we’ll share insights from our recent podcast interview with Filip Popov, Vice President of…
Artificial intelligence (AI) is revolutionizing various sectors, and B2B marketing is no exception. AI offers tools and techniques that can dramatically enhance marketing strategies, streamline processes, and improve customer engagement. This article will explore how AI can be effectively integrated into B2B marketing, drawing insights from recent studies and providing practical examples to guide marketing…
Personalization is a must for effective marketing campaigns. We talked to Tim Cakir, CEO of TaskDrive, on the latest episode of the Hot Pursuit Podcast. TaskDrive is a company that pairs businesses with AI-powered human virtual assistants. We discussed the use of generative AI for personalization in marketing campaigns. Tim explained how generative AI can…