B2B

multichannel marketing

How B2B Marketers Overcome Multichannel Challenges with LeadPost

In the contemporary marketing landscape, multichannel and omnichannel marketing strategies have become indispensable for B2B marketers to ensure a seamless customer experience across various touchpoints. But developing and implementing an effective multichannel strategy isn’t a walk in the park. According … Read More

net promoter score

What’s Wrong with Net Promoter Score?

Understanding your customers is crucial. But making business decisions solely on existing customers limits your growth potential. The importance of market research and competitive research cannot be overstated. They provide a broader perspective and deeper understanding of the business environment. … Read More

un-agency model

Understanding the “Un-Agency” Model for Marketing Agencies

As the competitive landscape shifts, traditional agency models face new challenges. Innovative marketers are evolving and reimagining the agency model to thrive. One successful approach is the “un-agency” model developed by BRIGHT+CO CEO Jennifer Sutton. This model serves businesses better … Read More

b2b storytelling

How to Get More Responses to Cold Outreach Through the Power of Story

We all have times when we need to reach someone. That’s true whether you’re an entrepreneur, salesperson, author, or job seeker. Of course, reaching them is only half the battle. We measure the success of our outreach efforts by the … Read More

positioning

Why Positioning Important and How to Get It Right

Positioning is one of the most critical (and overlooked) aspects of marketing strategy. We talked to Mark Evans of Marketing Spark to get his advice for brands looking to improve their positioning. You can listen to the full interview on … Read More

b2b cold email

How to Increase B2B Sales with Cold Email

When done right, cold email campaigns are a great way to establish new business relationships. But doing it right isn’t easy. That’s why we brought in an expert to walk us through the fundamentals of successful B2B cold email campaigns. … Read More

B2B Retargeting

How Businesses Can Use B2B Retargeting More Effectively

Retargeting is a powerful marketing technique. It enables businesses to re-engage with potential customers who engaged without converting. In the realm of business-to-business marketing, retargeting is an essential tool. B2B retargeting increases brand exposure, improves conversion rates, and increases sales … Read More

outbound marketing

How to Collect More Leads Through Superior Outbound Marketing

In recent years, the marketing industry has seen a shift towards inbound marketing, leading some to declare that outbound marketing is dead. However, reports of outbound’s death are premature. Outbound marketing, when executed correctly, can still be a valuable way … Read More

account-based marketing

How Account-Based Marketing Can Help Reach Your Ideal Customers

Are you having trouble selling your products or services to high-value clients? If so, account-based marketing (ABM) might help. ABM is a highly effective strategy for B2B companies looking to target and convert high-value accounts. It works by focusing on … Read More

b2b lead generation companies

23 Fantastic B2B Lead Generation Companies to Check Out in 2023

Are you struggling to fill your sales funnel with high-quality leads? Or maybe you’ve got plenty of leads and you just want some more! Well, look no further. In this article, we’ve compiled a list of 23 B2B lead generation … Read More