Email Marketing

email marketing persuasion

Using Email Marketing for Strategic Persuasion

Email marketing is a powerful tool for businesses seeking to engage and persuade their audiences. By strategically crafting and delivering personalized content, marketers can leverage email marketing to build strong relationships and drive conversions. This blog post explores the principles of persuasion and how they can be effectively applied within email marketing campaigns. The Strategic…

website visitor identification compliance
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Is Website Visitor Identification Legal? How to Stay Compliant

Website visitor identification provides businesses with invaluable data on their website traffic. Marketers can use this data to understand their audiences and personalize their campaigns. This is critical because customers value personalization more than ever. But it’s essential to understand the legal and ethical considerations involved. This article will explore how these issues affect B2B…

website visitor identification personalization
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How to Personalize Your Marketing Campaigns

Website visitor identification software enables businesses to turn anonymous website visitors into leads. It’s a powerful tool, and many users aren’t taking full advantage of it. One of its biggest benefits is that it facilitates better marketing personalization. Here’s how to make the most of it. Channels to Use The customer journey twists and turns…

What is Lifecycle Marketing? Here’s What an Expert Had to Say

What is Lifecycle Marketing? Here’s What an Expert Had to Say

Marketing personalization is a critical element for driving business growth. A McKinsey study found that personalization leads to 5 to 15% increases in revenue. And businesses that get it right see 10 to 30% increases in marketing-spend efficiency. But only 15 percent of CMOs believe their company is on the right track with personalization. Lifecycle…

personalization statistics

The 29 Latest Marketing Personalization Statistics

Personalization has become an essential part of modern-day marketing and advertising. The data and technology are now available to allow companies to create highly personalized and relevant experiences for their customers.  However, the collection and use of data also raise concerns about privacy and trust. This article will present a comprehensive overview of the latest…