Lead Generation Blog

Want to See Who’s Visiting Your Website? Try Visitor Identification.

Want to See Who’s Visiting Your Website? Try Visitor Identification.

Everyone wants more leads, more sales, and more revenue. Whether your business is struggling or it’s just not growing as fast as you’d like, website visitor identification software can accelerate your company’s growth. This technology provides a cost-effective way for B2C and B2B companies to generate leads, even when visitors don’t convert. This article will…

Is Cold Email Dead?
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Is Cold Email Dead?

Cold email remains a powerful tool for sales and marketing professionals to connect with potential customers and drive new business opportunities. Despite claims that “cold email is dead,” many companies are still finding success with this tactic. In this blog post, we’ll share insights from our recent podcast interview with Filip Popov, Vice President of…

How to Use AI for Better B2B Marketing

How to Use AI for Better B2B Marketing

Artificial intelligence (AI) is revolutionizing various sectors, and B2B marketing is no exception. AI offers tools and techniques that can dramatically enhance marketing strategies, streamline processes, and improve customer engagement. This article will explore how AI can be effectively integrated into B2B marketing, drawing insights from recent studies and providing practical examples to guide marketing…

How to Generate Higher Quality Leads with Meta Ads
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How to Generate Higher Quality Leads with Meta Ads

Are you looking to improve the quality of the leads you generate through your Meta (Facebook and Instagram) ad campaigns? Maurice Rahmey, founder and CEO of Disruptive Digital, recently shared some valuable tips on the Hot Pursuit Podcast for optimizing your Meta ads to attract higher intent leads. Watch the video below or scroll down…

How to Leverage Customer Reviews to Generate More Leads

How to Leverage Customer Reviews to Generate More Leads

Customer reviews are a powerful tool for building trust, credibility and ultimately generating more leads for your business. For one thing, showcasing authentic feedback from satisfied customers, helps attract new prospects and convert them into loyal clients. But that’s not the only way they’re beneficial. Here are some key strategies to make the most of…

How to Generate Better Google Ads Leads with Value-Based Bidding

How to Generate Better Google Ads Leads with Value-Based Bidding

Value-based bidding is a powerful bidding strategy for the Google Ads platform. It enables advertisers to optimize their pay-per-click campaigns by bidding based on the relative value of different conversion types. Rather than treating all conversions equally, value-based bidding allows you to communicate to Google which conversions drive the most sales. Then Google will learn…

These Are the Latest Trends in Lead Generation

These Are the Latest Trends in Lead Generation

Lead generation is a crucial part of business success, but traditional methods are becoming less effective. At Aspen Digital Marketing we’re using LeadPost as part of our push for modern, efficient, personalized strategies. (By the way, we’ll be discussing these topics in greater detail on an upcoming webinar.) Moving Forward Switching from old lead gen…

How to Use AI to Improve Your Marketing Personalization
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How to Use AI to Improve Your Marketing Personalization

Personalization is a must for effective marketing campaigns. We talked to Tim Cakir, CEO of TaskDrive, on the latest episode of the Hot Pursuit Podcast. TaskDrive is a company that pairs businesses with AI-powered human virtual assistants. We discussed the use of generative AI for personalization in marketing campaigns. Tim explained how generative AI can…

LeadPost Recognized as a Category Leader by Gartner

LeadPost Recognized as a Category Leader by Gartner

As we step into the new year, LeadPost is thrilled to share some exciting news. Our innovative approach and dedication to excellence have been recognized by Gartner Digital Markets. In their recent flagship reports, Capterra, Software Advice, and GetApp each recognized LeadPost as a leader in website visitor identification. This recognition is not just a…