LeadPost Blog

Make One Change to Generate More Leads with Digital Ads

How much is an email address in your CRM worth? According to a 2020 survey, marketers see an average ROI of $36 for every $1 spent on email marketing. But many marketers lack the data to execute effective email campaigns. … Read More

How Demographic Segmentation Improves Marketing Optimization

Audience segmentation is a critical element of the marketing optimization process. Demographic segmentation, in particular, is an effective way to categorize members of your audience so you can deliver more personalized campaigns that are relevant to its recipients. What is … Read More

The Best Real Estate Lead Generation Ideas for 2021

Need more real estate leads? Who doesn’t?! You can never have too many quality lead sources. That’s why we put together a list of the best real estate lead generation ideas. You can use these real estate agent tools[1] separately … Read More

The Top 7 Real Estate Agent Tools for Lead Generation

Real estate agent tools make the lead generation process more efficient and cost-effective. The right tools can help you source leads even when the market is slow, and for realtors and brokers this is essential. There are many ways to … Read More

Are Zillow Leads for Realtors Really Worth It?

As a real estate agent, you’re always looking for new ways to generate real estate leads for your business. And, while there are a lot of real estate agent tools[1] available to help you generate your own leads, you can … Read More

Dynamic Display Advertising: When Does It Work Best?

Dynamic display advertising campaigns are a staple of eCommerce marketing. It’s hard to find anyone who hasn’t been followed around by an ad reminding them about shoes or some other product they were looking at on Amazon. But dynamic display … Read More

Improve Your Inbound Marketing Strategy by Identifying Anonymous Traffic

Inbound marketing, also known as permission-based marketing, is a great way to build brand equity, generate leads, and increase revenue. By creating value for consumers at each stage of the buying process, inbound marketing enables you to create highly relevant … Read More

How to Get Real Estate Leads—the Easy Way!

Realtors and real estate agencies need to keep a healthy flow of fresh leads coming in at all times, of both potential buyers and sellers. That’s why it’s critical to understand how to get real estate leads. Because let’s face … Read More

5 Landing Page Optimization Tools to Increase Your Conversion Rates

There are many good landing page builder options available and just as many sleek landing page templates so marketers can create professional-looking landing pages. But building the landing page is only the beginning of a marketer’s work. The next step … Read More

How to Collect the Data You Need for Good Audience Segmentation

Audience segmentation, the process of splitting your audience into groups based on shared attributes, is an essential component of your e-commerce marketing strategy. When you understand your audience, it informs how you approach everything from email marketing to digital advertising … Read More