LeadPost Blog

A Deep Dive into Online Shopping Cart Abandonment and Recovery

During the first quarter of 2021, the average online shopping cart abandonment rate was 88 percent. While this is undoubtedly a problem for eCommerce marketers, don’t give up on those shoppers. An effective abandoned cart recovery strategy can turn browsers … Read More

New Research on How to Reduce Your Cart Abandonment Rate

The eCommerce industry gets a lot of attention in academic journals. Researchers are studying it from every angle. One area that has received less focus than you might expect is how to reduce your shopping cart abandonment rate. But there’s … Read More

How to Improve Abandoned Cart Recovery: What Does the Research Say?

During the first quarter of 2021, shopping abandoned their carts at a rate of 88 percent. Of course, taking steps to reduce your cart abandonment rate is critical, but an effective abandoned cart recovery strategy is just as important. Fortunately, … Read More

Want to See Who’s Visiting Your Website? Try Visitor Identification.

Everyone wants more leads, more sales, and more revenue. Whether your business is struggling or it’s just not growing as fast as you’d like, website visitor identification software can accelerate your company’s growth. This technology provides a cost-effective way for … Read More

ecommercepersonalization

How Can Marketers Collect More Data to Improve eCommerce Personalization?

If you’re still sending mass emails, you’re driving your customers into the arms of another brand. Over forty percent of consumers value eCommerce personalization. Forty-four percent of them would consider changing brands if another company did a better job of … Read More

b2c lead generation

B2C Lead Generation: the Easy Way and the Hard Way

There are two ways to generate B2C leads: the easy way and the hard way. There’s nothing wrong with the hard way. In fact, we recommend it. But there’s a simple step you can take to maximize the value you … Read More

hospitality advertising

How to Increase Your Hospitality Advertising ROI

Many hotels, airlines, and other hospitality companies are still reeling in the wake of the pandemic. At this point, we don’t know what form the recovery will take or how long it will be until it is complete. So it’s … Read More

automobile leads

How to Convert 40% of Your Website Traffic into Automobile Leads

Automobile leads fuel your sales team’s success. If you’ve got great salespeople in place, more leads mean more sales. So, if you want to tank up on car sales leads for your dealership—and who doesn’t?—there’s an easy way to top … Read More

ecommerce email marketing

How to Increase Revenues with eCommerce Email Marketing

Ecommerce email marketing is one of the most effective and cost-efficient ways to market your store. But, unfortunately, many marketers struggle to use this powerful marketing channel to its full potential. We don’t want you to be one of those … Read More

Hotel Email Marketing

How to Increase Bookings with Email Marketing for Hotels

The hotel industry was hit hard by the pandemic, and hoteliers turned to new strategies and market segments to stay afloat. Now, as the industry begins to recover, it is critical to adjust your hotel email marketing approach to get … Read More