Lead Generation Blog

Website Visitor Identification

Want to See Who’s Visiting Your Website? Try Visitor Identification.

Everyone wants more leads, more sales, and more revenue. Whether your business is struggling or it’s just not growing as fast as you’d like, website visitor identification software can accelerate your company’s growth. This technology provides a cost-effective way for … Read More

B2C cold email

How to Increase Sales with B2C Cold Email

If you’re selling a product or service to consumers, B2C cold email is an efficient, cost-effective way to reach your target audience. Here’s why: Over 90 percent of the United States population uses email Over 70 percent of consumers prefer … Read More

multichannel marketing

How B2B Marketers Overcome Multichannel Challenges with LeadPost

In the contemporary marketing landscape, multichannel and omnichannel marketing strategies have become indispensable for B2B marketers to ensure a seamless customer experience across various touchpoints. But developing and implementing an effective multichannel strategy isn’t a walk in the park. According … Read More


Retargeting Your Way to Greatness

Retargeting is a powerful way to increase the ROI of your marketing efforts. It keeps potential customers in your funnel and allows for highly targeted messaging. We talked to Evan Weber of Experience Advertising to get his tips on how … Read More

creative strategy media buying podcast

How to Integrate Creativity Strategy into the Media Buying Process

LeadPost CMO Roy Harmon had the pleasure of interviewing John Gross, the Founder and CEO of Fat Earth Media, for the Hot Pursuit Podcast. The conversation was a deep dive into the importance of integrating creative strategy into the media … Read More

net promoter score

What’s Wrong with Net Promoter Score?

Understanding your customers is crucial. But making business decisions solely on existing customers limits your growth potential. The importance of market research and competitive research cannot be overstated. They provide a broader perspective and deeper understanding of the business environment. … Read More

un-agency model

Understanding the “Un-Agency” Model for Marketing Agencies

As the competitive landscape shifts, traditional agency models face new challenges. Innovative marketers are evolving and reimagining the agency model to thrive. One successful approach is the “un-agency” model developed by BRIGHT+CO CEO Jennifer Sutton. This model serves businesses better … Read More

b2b storytelling

How to Get More Responses to Cold Outreach Through the Power of Story

We all have times when we need to reach someone. That’s true whether you’re an entrepreneur, salesperson, author, or job seeker. Of course, reaching them is only half the battle. We measure the success of our outreach efforts by the … Read More

How Will the Death of 3rd-Party Cookies Impact Visitor Identification?

It looks like Google is (finally) ready to get rid of third-party cookies on Chrome. Supposedly, the move will happen sometime after mid-2024. But the news sparked conversations and concerns among marketers and businesses. Of course, the same thing happened … Read More

website visitor identification compliance

Is Website Visitor Identification Legal? How to Stay Compliant

Website visitor identification provides businesses with invaluable data on their website traffic. Marketers can use this data to understand their audiences and personalize their campaigns. This is critical because customers value personalization more than ever. But it’s essential to understand … Read More