FAQs

Frequently Asked Questions

Have Questions? Here are Answers to Some that We Often Get

LeadPost has integrations with numerous data providers to identify visitors in real-time as they visit your web site, leveraging the placement of a pixel on your site.  There are multiple steps in this identification process, but it begins with deterministic data providers (cookie-based identification) and also includes probabilistic data providers (IP and fingerprint technologies).   Based on identification signals of anonymous web site visitors, this data is then converted to verified name, mailing address and email, leveraging additional data partners and verification providers.

No.  Under no circumstances will your site visitor information be shared with anyone else.  The data collected is for your exclusive use only.

You can set this preference when you launch your data campaign.  You can set up your campaign to always receive the name, mailing address and email address of identified web site visitors, or you can prioritize email or name and mailing address.

Yes. Name and address data is verified using 3rd party services to confirm that the address is deliverable and the individual lives at that address.  Where the email address is available, the email address is also verified as deliverable.

When you configure your campaign, you will be provided the option on whether to re-send repeat visitors.  The default is to re-send data on repeat visitors every 30 days, but this can be extended up to 90 days, or disabled completely.

The service is solely available in the US and will only identify visitors in the US.

Yes.   You can filter data on anonymous web site visitors based on pages visited and exclude visitors based on key pages visited as well.  We also have integrated geo filter controls based on state or zip code.

Yes.   You can seamlessly suppress existing customers based on email address and/or full name and address.

Before you launch your campaign, you will be required to enter your credit card information.  Your credit card will be charged once you reach $500 in delivered data, or every 30 days for spend, whichever comes first.  

The captured data may be used on an unlimited basis to market to identified web site visitors across multiple marketing channels, including display, social, direct mail and email.  This can be done using your own marketing platform or using our integrated cross-channel remarketing platform.

Yes. There are no laws in the US which restrict how direct mail may be sent or how data for these sends is collected or gathered.

Yes. In the US, the CAN SPAM Act allows email to be sent to any user, regardless of whether they opted in with you to receive it, so long as specific rules are followed, including providing a mechanism in the emails sent for the user to opt out from future email.

Since the service only operates in the US, international privacy laws such as GDPR and CASL do not apply.  From a US perspective, states are beginning to enact state-level privacy laws, such as California’s CCPA. To date, these restrictions have been centered around notification of data collection and usage and the ability for users to opt out and/or purge data collected.  Because no PII is being passed, use of the service does not require any additional steps to be taken outside of the ones that you likely already have in place to comply with these laws.  However, your privacy policies should be reviewed to ensure proper disclosure of the use of third-party data collection services as outlined in Section 1.3 of our Terms of Service.

LeadPost has been closely watching this issue for some time, including updates related to other main-stream browsers.  While we cannot predict whether the proposed phase out of 3rd party cookies in Google Chrome will occur, nor the timing of this, we have taken proactive measures to ensure continuity of service by layering in highly vetted probabilistic match partners to ensure ongoing quality data collection and coverage in the event of this update.