Clearbit uses IP data to tell you the names of the companies where your visitors work. Then, it’s up to your sales team to contact people at the company to determine who might be interested in your offering.
Sounds like a pain, doesn’t it? Fortunately, there’s an alternative.
LeadPost uses probabilistic and deterministic methods to tell you the names, email addresses, mailing addresses, and company names of your website visitors. While Clearbit can help give teams some insight into the effectiveness of their account-based marketing campaigns, it’s not truly a lead generation platform. Because a lead isn’t really a lead if it doesn’t come with contact information, is it?