Albacross is an account-based marketing tool headquartered in the EU. The tool shows sales and marketing teams what companies might be in-market based on the IP addresses of your website visitors. LeadPost is similar, but it offers much more data.
Albacross has a lot of competition (e.g., Leadfeeder, Lead Forensics, and Clearbit).
But, just like Albacross, all of those alternatives still only offer mystery leads. What are “mystery leads”? Mystery leads are leads that just tell you the visitor’s company and make you guess who the actual visitor was.
Instead of mystery leads, LeadPost will you give you real, actionable leads with a name and email address. That way, you can quickly use the data to bring in new business.
You may be wondering how much Albacross costs. If you want to find out, you’ll have to schedule a call with someone on the company’s sales team. That’s because Albacross doesn’t share pricing on its website.
At LeadPost, we share our pricing on our website so you can research your options without spending time on a sales call.
Albacross uses IP data to tell you the names of the companies where your visitors work. Then, it’s up to your sales team to contact people at the company to determine who might be interested in your offering.
Sounds like a pain, doesn’t it? Fortunately, there’s an alternative.
LeadPost uses probabilistic and deterministic methods to tell you the names, email addresses, mailing addresses, and company names of your website visitors.
Albacross lets you filter your mystery leads based on what pages they viewed so that you can determine which companies to contact first. LeadPost also lets you filter by pageviews (and other website activity, such as time on site).
But unlike Albacross, LeadPost doesn’t just let you filter your data based on website behavior. You can actually choose not to collect leads that don’t meet certain criteria. That means they don’t count against your leads for the month.
Albacross only integrates with Zapier. Of course, Zapier is great (that’s why LeadPost has a Zapier integration), but nothing beats a direction connection to your CRM. LeadPost integrates with tools such as Salesforce, HubSpot, Mailchimp, HighLevel, Klaviyo, and more. You can also use webhooks to push data from LeadPost to other platforms.
Another reason LeadPost beats Albacross and its competitors is that its platform enables your team to create email campaigns, social and display ads, and postcards that can be automatically delivered to your website visitors. You can apply some of Albacross’s data to your account-based marketing efforts, but it’s nowhere near as powerful as it would be if the platform actually determined who was visiting your site.
Most visitors won’t convert the first time they come to your site, but with LeadPost, you can increase your conversion rate over time.
Get up to 125 B2C leads or 25 B2B leads for free when you sign up for a free trial of LeadPost today!