Are you looking for a free printable postcard template? We’ve got you covered! We’ve got twelve templates here that you can easily edit in Canva.
Postcard Templates for Every Sort of Campaign
We’ve created two blank postcard templates (one is for 4×6 mailers, the other for 6×9 mailers). Then there’s a general-use template and 10 industry-specific options.
Each of these templates was created in Canva (with royalty- and attribution-free graphical elements) so all you have to do is add your logo, update the copy, remove the guidelines, and save it as a PDF.
Here’s an example:
Industry-Specific Direct Mail Templates
We’ve created templates for the following industries:
- Real Estate (4×6 and 6×9)
- Automotive (4×6 and 6×9)
- B2B (4×6 and 6×9)
- Church (4×6 and 6×9)
- e-Commerce (4×6 and 6×9)
- Healthcare (4×6 and 6×9)
- Insurance (4×6 and 6×9)
- Marketing Agencies (4×6 and 6×9)
- Nonprofits (4×6 and 6×9)
- Solar (4×6 and 6×9)
We’ve also created the blank template mentioned above (4×6 and 6×9) that just shows you where to leave room for things such as the address area and a general template (4×6 and 6×9) designed for any industry.
How to Use These Free Postcard Templates
These direct mail templates are designed for retargeting campaigns powered by our website visitor identification software, but they should work for any direct mail campaign, such as Every Door Direct Mail (EDDM). Just read the guidelines of the platform or vendor you use to see if you need to make any tweaks.
If you use LeadPost’s integrated marketing services to send direct mail to your anonymous website visitors, you’ll need to submit your creative as a PDF file with two pages – the first page will be the front of the postcard and the second page will be the back.
There is some text on each page with instructions and guidelines. It’s usually hot pink to make sure you can see it (but sometimes it’s neon green instead, depending on the color scheme of the template). Make sure you remove that before saving it as a PDF.
The Front of Your Postcards
Both sides of the card must have a 0.25-inch bleed on all sides. That means that the final PDF page size must be 4.5 inches tall by 6.5 inches wide for a 4×6 postcard and 6.5 inches by 9.5 inches for a 6×9 postcard.
This bleed is marked off in the documents with a rectangle outline (usually a hot pink for visibility) that you’ll need to remove before saving to PDF. If you’re not sure, you can upload your PDF to LeadPost and it will verify that there are two pages included and that the required bleed area and page size are met.
The Back of Your Postcards
On the back, there are also areas marked off for the recipient address, return address, and barcode. These areas need to be ink-free. The artwork area is marked off with a rectangle outline (usually a hot pink for visibility). You’ll need to remove that outline before saving it as a PDF.
4×6 Direct Mail Template
6×9 Direct Mail Template
For More Information
If you decide to use LeadPost, you can find more information on adding creatives in our help documentation.
Here are a few relevant resources:
- How to Create Drip Marketing Campaigns in LeadPost. Drip marketing campaigns allow you to send a sequence of different postcards over a period of time. You can use drip marketing in LeadPost to send direct mail retargeting campaigns to website visitors who don’t convert.
- How to Add Dynamic Injection to a Direct Mail Campaign in LeadPost. Dynamic injection allows you to change elements of your creative based on the recipient. For example, you can include the recipient’s name or an offer for a specific product they left in an abandoned cart.
- How to Add or Edit Direct Mail Creatives in LeadPost. LeadPost makes it easy to add creatives. You can also add multiple creatives for split testing.