It looks like Google is (finally) ready to get rid of third-party cookies on Chrome. Supposedly, the move will happen sometime after mid-2024. But the news sparked conversations and concerns among marketers and businesses. Of course, the same thing happened … Read More
Lead Generation Blog
Is Website Visitor Identification Legal? How to Stay Compliant
Website visitor identification provides businesses with invaluable data on their website traffic. Marketers can use this data to understand their audiences and personalize their campaigns. This is critical because customers value personalization more than ever. But it’s essential to understand … Read More
How to Personalize Your Marketing Campaigns with Visitor Identification
Website visitor identification software enables businesses to turn anonymous website visitors into leads. It’s a powerful tool, and many users aren’t taking full advantage of it. One of its biggest benefits is that it facilitates better marketing personalization. Here’s how … Read More
Discover the Top 5 Benefits of Website Visitor Identification Software
Website visitor identification software is an innovative tool. It identifies your anonymous website visitors – even if they don’t convert. That way you can tap into the majority of your website traffic that would otherwise remain out of reach. In … Read More
Why Positioning Important and How to Get It Right
Positioning is one of the most critical (and overlooked) aspects of marketing strategy. We talked to Mark Evans of Marketing Spark to get his advice for brands looking to improve their positioning. You can listen to the full interview on … Read More
MQLs and Two Alternatives: What’s the Best Approach for Your Business?
Lead qualification is a critical component of lead generation. It ensures your sales and marketing efficiency. The first step is usually to identify marketing qualified leads (MQLs). But some say this is an outdated method. There are other strategies to … Read More
How to Unleash the Power of Drip Marketing Across Multiple Channels
Are you generating leads only to immediately fall off their radar? You can fix that with drip marketing. It’s a communication strategy that delivers a set of pre-written messages over time. These messages can be in various formats, including: This … Read More
5 Steps for More Successful Lead Nurturing
We live in a fast-paced, information-saturated marketplace. Lead generation is just the first step in a lengthy customer journey. The real challenge lies in converting these leads into loyal, paying customers. Lead nurturing plays a crucial role in that process. … Read More
Do You Need to Know What a Sales Lead Is Right Now?
If you’re new to the industry, you might not know what people mean when they say something about “sales leads.” You probably don’t want to go up to your boss and say, “Hey, boss… what’s a sales lead?” That’s probably … Read More
Revenue vs. Profit: The Difference (And Why it Matters)
A baseline of financial literacy is essential for anyone in sales and marketing. Comprehending basic accounting terms and their implications on business is a foundational component. Two critical terms are revenue and profit. This article will cover each term and … Read More