B2C email marketing is a great way to reach your audience. In the United States, the CAN-SPAM Act sets the rules and requirements for commercial email (see our CAN-SPAM compliance checklist[1] for more information). But emails sent to consumers in … Read More
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The Complete CAN-SPAM Compliance Checklist For Email Marketers
B2C email marketing is one of the best ways to reach your audience but complying with anti-spam laws is critical. In the United States, the CAN-SPAM Act sets the rules and requirements for commercial email. The Federal Trade Commission (FTC) … Read More
B2C Email Marketing Best Practices to Increase Revenue
Email marketing is the most cost-effective way to reach your customers and potential customers. The Data & Marketing Association reported that the channel delivers B2C companies an ROI of 42:1, or $57.54 for every $1.37 spent. Of course, it’s not … Read More
Pay Attention to These 6 Important Email Engagement Metrics
Email engagement is critical to the success of your B2C email marketing[1] efforts. This article will share tips for increasing engagement in key areas along with the six email engagement metrics to track your progress. The Email Engagement Metrics That … Read More
5 Essential eCommerce Email Templates to Drive More Sales
B2C email marketing[1] generates an average ROI of 42:1. There’s a lot of room for creativity, but there are five essential emails that marketers should include in every eCommerce email marketing strategy. We’ll share them here along with some eCommerce … Read More
Top 5 eCommerce Marketing Best Practices to Drive Sales
Marketing plays a vital role in the success of an eCommerce business. If you’re looking to increase revenue, reassessing your marketing approach is a good place to start. With conversion rates for the industry hovering just under 3%, there’s plenty … Read More
How to Develop a B2C Email Marketing Strategy
Successful B2C email marketing[1] requires planning. This article will cover the necessary components of an effective email marketing plan. We’ll discuss the following elements of B2C email marketing strategy: Why you need an email marketing strategy Critical strategic components to … Read More
5 Higher Education Marketing Strategies To Increase Enrollment
Until about 25 years ago, higher education marketing strategies were shaped by developments in other industries. Universities, colleges, and other educational organizations provide a service, so service marketing principles are relevant. As the target of an enrollment marketing campaign, a … Read More
Make One Change to Generate More Leads with Digital Ads
How much is an email address in your CRM worth? According to a 2020 survey, marketers see an average ROI of $36 for every $1 spent on email marketing. But many marketers lack the data to execute effective email campaigns. … Read More
How Demographic Segmentation Improves Marketing Optimization
Audience segmentation is a critical element of the marketing optimization process. Demographic segmentation, in particular, is an effective way to categorize members of your audience so you can deliver more personalized campaigns that are relevant to its recipients. What is … Read More