Lead Generation Blog

How to Increase Sales with B2C Cold Email
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How to Increase Sales with B2C Cold Email

If you’re selling a product or service to consumers, B2C cold email is an efficient, cost-effective way to reach your target audience. Here’s why: Over 90 percent of the United States population uses email Over 70 percent of consumers prefer email over other marketing channels Marketers report an average ROI of 42:1 from B2C email…

Want to See Who’s Visiting Your Website? Try Visitor Identification.

Want to See Who’s Visiting Your Website? Try Visitor Identification.

Everyone wants more leads, more sales, and more revenue. Whether your business is struggling or it’s just not growing as fast as you’d like, website visitor identification software can accelerate your company’s growth. This technology provides a cost-effective way for B2C and B2B companies to generate leads, even when visitors don’t convert. This article will…

How B2B Marketers Overcome Multichannel Challenges with LeadPost

How B2B Marketers Overcome Multichannel Challenges with LeadPost

In the contemporary marketing landscape, multichannel and omnichannel marketing strategies have become indispensable for B2B marketers to ensure a seamless customer experience across various touchpoints. But developing and implementing an effective multichannel strategy isn’t a walk in the park. According to a recent survey by ZoomInfo1, a significant number of B2B marketers are struggling to…

How to Integrate Creativity Strategy into the Media Buying Process

How to Integrate Creativity Strategy into the Media Buying Process

LeadPost CMO Roy Harmon had the pleasure of interviewing John Gross, the Founder and CEO of Fat Earth Media, for the Hot Pursuit Podcast. The conversation was a deep dive into the importance of integrating creative strategy into the media buying process. This article will cover some key takeaways from the interview. You can also…

What’s Wrong with Net Promoter Score?
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What’s Wrong with Net Promoter Score?

Understanding your customers is crucial. But making business decisions solely on existing customers limits your growth potential. The importance of market research and competitive research cannot be overstated. They provide a broader perspective and deeper understanding of the business environment. Unfortunately, this is where Net Promoter Score (NPS) falls short. The Limitations of Metrics Like…

Understanding the “Un-Agency” Model for Marketing Agencies

Understanding the “Un-Agency” Model for Marketing Agencies

As the competitive landscape shifts, traditional agency models face new challenges. Innovative marketers are evolving and reimagining the agency model to thrive. One successful approach is the “un-agency” model developed by BRIGHT+CO CEO Jennifer Sutton. This model serves businesses better by eliminating the constraints of conventional agency structures. In a recent episode of the Hot…

How to Get More Responses to Cold Outreach Through the Power of Story
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How to Get More Responses to Cold Outreach Through the Power of Story

We all have times when we need to reach someone. That’s true whether you’re an entrepreneur, salesperson, author, or job seeker. Of course, reaching them is only half the battle. We measure the success of our outreach efforts by the responses they receive. And the ability to contact someone out of the blue and get…

How Will the Death of 3rd-Party Cookies Impact Visitor Identification?
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How Will the Death of 3rd-Party Cookies Impact Visitor Identification?

It looks like Google is (finally) ready to get rid of third-party cookies on Chrome. Supposedly, the move will happen sometime after mid-2024. But the news sparked conversations and concerns among marketers and businesses. Of course, the same thing happened every other time Google pushed back the date. Still, for the sake of this article,…

Is Website Visitor Identification Legal? How to Stay Compliant

Is Website Visitor Identification Legal? How to Stay Compliant

Website visitor identification provides businesses with invaluable data on their website traffic. Marketers can use this data to understand their audiences and personalize their campaigns. This is critical because customers value personalization more than ever. But it’s essential to understand the legal and ethical considerations involved. This article will explore how these issues affect B2B…