If you’re new to the industry, you might not know what people mean when they say something about “sales leads.” You probably don’t want to go up to your boss and say, “Hey, boss… what’s a sales lead?” That’s probably … Read More
Lead Generation Blog
Revenue vs. Profit: The Difference (And Why it Matters)
A baseline of financial literacy is essential for anyone in sales and marketing. Comprehending basic accounting terms and their implications on business is a foundational component. Two critical terms are revenue and profit. This article will cover each term and … Read More
Three Ways to Understand and Improve Your Sales Process
Your sales process is one of the key drivers of success for a business. So if you’re not seeing the results you’re looking for, now might be a good time to reassess your process. In this post, we will take … Read More
What is Lifecycle Marketing? Here’s What an Expert Had to Say
Marketing personalization is a critical element for driving business growth. A McKinsey study found that personalization leads to 5 to 15% increases in revenue. And businesses that get it right see 10 to 30% increases in marketing-spend efficiency. But only … Read More
How to Be Authentic to Connect with Your Audience through Social Media
As social media platforms evolve, businesses must adapt to engage with their audiences. Amid these changes, one constant remains powerful: authenticity. Social media manager and content strategist Sharon Chidra Jonah of Buzz Social is a big believer in authenticity. We … Read More
Will This Simple Copywriting Trick Make Your Marketing More Effective?
Ever wondered if changing a single word in your marketing copy could boost its persuasiveness? A new study suggests that it might. Communication, the unsung hero behind successful marketing campaigns, holds the key. Marketers communicate to consumers through ad campaigns, … Read More
How to Increase B2B Sales with Cold Email
When done right, cold email campaigns are a great way to establish new business relationships. But doing it right isn’t easy. That’s why we brought in an expert to walk us through the fundamentals of successful B2B cold email campaigns. … Read More
Discover How Retargeting Can Skyrocket Your DTC eCommerce Growth
Direct-to-consumer (DTC) eCommerce is growing fast. This means your DTC brand needs to stand out and grow. One way to do this is with retargeting. This blog post will explain retargeting, its benefits, and how to use it for your … Read More
What is Prospecting in Sales? And How Can It Drive Your Revenue Today?
Prospects are the gas that fuels your sales engine. So finding them is a crucial aspect of the sales process. But what exactly is prospecting? In this blog post, we’ll explain the fundamentals. We’ll talk about why it’s important, how … Read More
How Businesses Can Use B2B Retargeting More Effectively
Retargeting is a powerful marketing technique. It enables businesses to re-engage with potential customers who engaged without converting. In the realm of business-to-business marketing, retargeting is an essential tool. B2B retargeting increases brand exposure, improves conversion rates, and increases sales … Read More