Personalization is a must for effective marketing campaigns. We talked to Tim Cakir, CEO of TaskDrive, on the latest episode of the Hot Pursuit Podcast. TaskDrive is a company that pairs businesses with AI-powered human virtual assistants. We discussed the … Read More
Email Marketing
How to Write the Perfect Email Sequence
In the latest episode of the Hot Pursuit Podcast, Brad Smith of AutomationLinks joined us to talk about how to craft an email that not only gets opened but also helps you connect with your audience and boost sales. Imagine … Read More
How to Increase Sales with B2C Cold Email
If you’re selling a product or service to consumers, B2C cold email is an efficient, cost-effective way to reach your target audience. Here’s why: Over 90 percent of the United States population uses email Over 70 percent of consumers prefer … Read More
How to Get More Responses to Cold Outreach Through the Power of Story
We all have times when we need to reach someone. That’s true whether you’re an entrepreneur, salesperson, author, or job seeker. Of course, reaching them is only half the battle. We measure the success of our outreach efforts by the … Read More
How to Increase B2B Sales with Cold Email
When done right, cold email campaigns are a great way to establish new business relationships. But doing it right isn’t easy. That’s why we brought in an expert to walk us through the fundamentals of successful B2B cold email campaigns. … Read More
How to Unlock the Power of Personalization in Your Email Marketing
Email personalization is on the rise. And not just because it works, but also because customers expect it. As we covered in our article on eCommerce personalization, research shows that a large number of consumers are willing to switch brands … Read More
A Cold Email Template to Increase Engagement and Drive New Business
Cold emailing is an effective way to reach out and make connections with potential customers or partners. But with the ever-growing amount of emails in people’s inboxes, it’s becoming increasingly difficult to stand out. That’s where cold email templates come … Read More
Try Three Affordable New Ways to Grow Your Email List
A good email list can generate a huge return on investment for your business. Research shows that an email address can be worth up to $70, but collecting those email addresses can be a challenge. There are plenty of email … Read More
How to Start a Successful Online Boutique in 2022
If you want to start an eCommerce business this year, one of your best bets is an online boutique. Like any business, it will take resources, but it’s one of the most promising options available. This guide will walk you … Read More
How to Master the Magic of Mailchimp for eCommerce
Mailchimp has always been a good choice for eCommerce email marketing. Now it’s also a viable alternative to more expensive eCommerce platforms. This article will explain why that is and cover how you can use Mailchimp for eCommerce. Mailchimp’s eCommerce … Read More