Email Marketing

Is Cold Email Dead?
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Is Cold Email Dead?

Cold email remains a powerful tool for sales and marketing professionals to connect with potential customers and drive new business opportunities. Despite claims that “cold email is dead,” many companies are still finding success with this tactic. In this blog post, we’ll share insights from our recent podcast interview with Filip Popov, Vice President of…

How to Use AI to Improve Your Marketing Personalization
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How to Use AI to Improve Your Marketing Personalization

Personalization is a must for effective marketing campaigns. We talked to Tim Cakir, CEO of TaskDrive, on the latest episode of the Hot Pursuit Podcast. TaskDrive is a company that pairs businesses with AI-powered human virtual assistants. We discussed the use of generative AI for personalization in marketing campaigns. Tim explained how generative AI can…

How to Increase Sales with B2C Cold Email
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How to Increase Sales with B2C Cold Email

If you’re selling a product or service to consumers, B2C cold email is an efficient, cost-effective way to reach your target audience. Here’s why: Over 90 percent of the United States population uses email Over 70 percent of consumers prefer email over other marketing channels Marketers report an average ROI of 42:1 from B2C email…

How to Get More Responses to Cold Outreach Through the Power of Story
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How to Get More Responses to Cold Outreach Through the Power of Story

We all have times when we need to reach someone. That’s true whether you’re an entrepreneur, salesperson, author, or job seeker. Of course, reaching them is only half the battle. We measure the success of our outreach efforts by the responses they receive. And the ability to contact someone out of the blue and get…

How to Unlock the Power of Personalization in Your Email Marketing
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How to Unlock the Power of Personalization in Your Email Marketing

Email personalization is on the rise. And not just because it works, but also because customers expect it. As we covered in our article on eCommerce personalization, research shows that a large number of consumers are willing to switch brands if they feel that another company is doing a better job of personalizing their emails….

A Cold Email Template to Increase Engagement and Drive New Business

A Cold Email Template to Increase Engagement and Drive New Business

Cold emailing is an effective way to reach out and make connections with potential customers or partners. But with the ever-growing amount of emails in people’s inboxes, it’s becoming increasingly difficult to stand out. That’s where cold email templates come in. A good cold email template can help you craft the perfect message that will…

Try Three Affordable New Ways to Grow Your Email List

Try Three Affordable New Ways to Grow Your Email List

A good email list can generate a huge return on investment for your business. Research shows that an email address can be worth up to $70, but collecting those email addresses can be a challenge. There are plenty of email list building tools out there to help marketers win new subscribers, and we’ve shared some…