Author Archives: Megan Gilliam

Pick the Right Product Discovery Platform Easily

When you create an eCommerce website, the product discovery platform is one of the most critical elements. Shoppers need your site to suit different purposes at different times. If it doesn’t do that, they’ll go somewhere else to get the … Read More

Create the Best Online Shopping Experience

If you want to know to improve the online shopping experience, we’ve studied the latest research to provide you with this definitive guide. There are five critical areas of focus: payment, product, website, logistics, and customer service. We’ll cover which … Read More

Increase Sales with eCommerce Content Marketing

You didn’t think content marketing was just for B2B companies, did you? Supplementing your eCommerce marketing efforts with high-quality content that’s valuable to your target market is a great approach. So let’s talk about how you can get started with … Read More

3 Website Visitor Tracking Tools to Increase Sales

One of the great things about digital marketing is that it offers more data than traditional marketing. If you know what you’re doing, you can find out how people are navigating your site, what your visitors are interested in, what’s … Read More

Top 5 eCommerce Analytics Tools Based on Customer Satisfaction

If you’re struggling with customer acquisition or retention, you need a good analytics tool to identify what’s causing the problem. Even if you’re not struggling, if you want to make sure you never do (or want to take things to … Read More

4 Steps to a Winning Customer Engagement Strategy

Acquiring a new customer costs between five and 25 times more than keeping an existing customer. Your long-term success depends on reducing churn, increasing customer lifetime value, and improving customer satisfaction. That’s why you need to be sure you have … Read More

How to Start a Successful Online Boutique in 2022

If you want to start an eCommerce business this year, one of your best bets is an online boutique. Like any business, it will take resources, but it’s one of the most promising options available. This guide will walk you … Read More

The 22 Best eCommerce Podcasts to Listen to in 2022

If you’re looking to up level up your online business skills, podcasts make it easy. You can listen while you commute, on the treadmill, while you’re washing dishes—what could be easier? But sometimes it’s hard to find a podcast worth … Read More

How to Create an eCommerce Website: 17 Factors of eCommerce Success

A good website is critical to the success of any online store because in most cases the website and the store are one and the same. It’s where customers will go to browse and make purchases. This article will walk … Read More

5 Things to Do Before Launching Your Mailchimp Store

Are you planning to use Mailchimp for eCommerce? If so, there are a few things you need to do before you launch. We’re sure you’re itching to go live, but make sure you’re set up for success first! To that … Read More