email personalization

How to Unlock the Power of Personalization in Your Email Marketing

Email personalization is on the rise. And not just because it works, but also because customers expect it. As we covered in our article on eCommerce personalization, research shows that a large number of consumers are willing to switch brands … Read More

personalization statistics

29 Nifty Graphs That Show the Latest Marketing Personalization Statistics

Personalization has become an essential part of modern-day marketing and advertising. The data and technology are now available to allow companies to create highly personalized and relevant experiences for their customers.  However, the collection and use of data also raise … Read More