Dynamic display advertising campaigns are a staple of eCommerce marketing. It’s hard to find anyone who hasn’t been followed around by an ad reminding them about shoes or some other product they were looking at on Amazon. But dynamic display is a hammer, and not every shopper is a nail. While dynamic retargeting on platforms…
Inbound marketing, also known as permission-based marketing, is a great way to build brand equity, generate leads, and increase revenue. By creating value for consumers at each stage of the buying process, inbound marketing enables you to create highly relevant marketing campaigns and collect valuable information that you can pass on to your sales team…
Realtors and real estate agencies need to keep a healthy flow of fresh leads coming in at all times, of both potential buyers and sellers. That’s why it’s critical to understand how to get real estate leads. Because let’s face it: growing your business when the real estate market is booming is easy, but you…
Audience segmentation, the process of splitting your audience into groups based on shared attributes, is an essential component of your marketing strategy. In 2020, sixty-eight percent of eCommerce marketers in the US and the UK reported that they were using real-time behavioral segmentation and more traditional, static segments. It’s important not to fall behind in…
There are two ways to generate B2C leads: the easy way and the hard way. There’s nothing wrong with the hard way. In fact, we recommend it. But there’s a simple step you can take to maximize the value you receive from the work you’re currently putting into B2C lead generation. So, why not both?…
Many hotels, airlines, and other hospitality companies are still reeling in the wake of the pandemic. At this point, we don’t know what form the recovery will take or how long it will be until it is complete. So it’s critical to focus on increasing revenue while also maximizing your return on every dollar. You…
Automobile leads fuel your sales team’s success. If you’ve got great salespeople in place, more leads mean more sales. So, if you want to tank up on car sales leads for your dealership—and who doesn’t?—there’s an easy way to top off your dealership’s lead generation efforts. How Many Automobile Leads Does Your Website Generate Now?…
If your email campaigns are falling flat, don’t worry. We’ve all been there! That’s why we created this list of four B2C email marketing tips to help you increase the metrics that matter. 1. Segment Your List According to the Buying Process Every email marketer knows the importance of list segmentation. Demographic, geographic, psychographic, and…