How to Get Better Results with Salesforce Journey Builder

Salesforce Journey Builder is a powerful tool, but it requires good data to deliver the maximum ROI. Most anonymous web traffic bounces, and that means you’re missing out on all that data—unless you do something about it. The best way … Read More

B2C Email Marketing Best Practices to Increase Revenue

Email marketing is the most cost-effective way to reach your customers and potential customers. The Data & Marketing Association reported that the channel delivers B2C companies an ROI of 42:1, or $57.54 for every $1.37 spent. Of course, it’s not … Read More

How to Develop a B2C Email Marketing Strategy

Successful B2C email marketing requires planning. This article will cover the necessary components of an effective email marketing plan. We’ll discuss the following elements of a good B2C email marketing strategy: Why Do You Need a B2C Email Marketing Strategy? … Read More

The Best Real Estate Lead Generation Ideas for 2023

Need more real estate leads? Who doesn’t?! You can never have too many quality lead sources. That’s why we put together a list of the best real estate lead generation ideas. You can use these real estate agent tools separately … Read More

Zillow leads

Are Zillow Leads for Realtors Really Worth It?

As a real estate agent, you’re always looking for new ways to generate real estate leads for your business. Many brokerages and agents turn to real estate lead generation companies, but you might want to try the DIY route first. … Read More

Dynamic Display Advertising: When Does It Work Best?

Dynamic display advertising campaigns are a staple of eCommerce marketing. It’s hard to find anyone who hasn’t been followed around by an ad reminding them about shoes or some other product they were looking at on Amazon. But dynamic display … Read More

Improve Your Inbound Marketing Strategy by Identifying Anonymous Traffic

Inbound marketing, also known as permission-based marketing, is a great way to build brand equity, generate leads, and increase revenue. By creating value for consumers at each stage of the buying process, inbound marketing enables you to create highly relevant … Read More

How to Get Real Estate Leads—the Easy Way!

Realtors and real estate agencies need to keep a healthy flow of fresh leads coming in at all times, of both potential buyers and sellers. That’s why it’s critical to understand how to get real estate leads. Because let’s face … Read More

Customer Segmentation

How to Collect the Data You Need for Good Audience Segmentation

Audience segmentation, the process of splitting your audience into groups based on shared attributes, is an essential component of your marketing strategy. In 2020, sixty-eight percent of eCommerce marketers in the US and the UK reported that they were using … Read More

B2C Lead Generation

B2C Lead Generation: The Easy Way and the Hard Way

There are two ways to generate B2C leads: the easy way and the hard way. There’s nothing wrong with the hard way. In fact, we recommend it. But there’s a simple step you can take to maximize the value you … Read More