Retargeting is a powerful way to increase the ROI of your marketing efforts. It keeps potential customers in your funnel and allows for highly targeted messaging. We talked to Evan Weber of Experience Advertising to get his tips on how to make the most out of your retargeting campaigns. Below you can watch the interview…
It looks like Google is (finally) ready to get rid of third-party cookies on Chrome. Supposedly, the move will happen sometime after mid-2024. But the news sparked conversations and concerns among marketers and businesses. Of course, the same thing happened every other time Google pushed back the date. Still, for the sake of this article,…
Website visitor identification software is an innovative tool. It identifies your anonymous website visitors – even if they don’t convert. That way you can tap into the majority of your website traffic that would otherwise remain out of reach. In this article, we’ll cover the benefits of website visitor identification. 1. Build Your First-Party Database…
When done right, cold email campaigns are a great way to establish new business relationships. But doing it right isn’t easy. That’s why we brought in an expert to walk us through the fundamentals of successful B2B cold email campaigns. We sat down with email marketing expert, Omar Hakooz of Hak Sales, for a deep…
Direct-to-consumer (DTC) eCommerce is growing fast. This means your DTC brand needs to stand out and grow. One way to do this is with retargeting. This blog post will explain retargeting, its benefits, and how to use it for your DTC eCommerce brand. And don’t miss our podcast interview with DTC eCommerce expert Steve Dinelli…
Retargeting is a powerful marketing technique. It enables businesses to re-engage with potential customers who engaged without converting. In the realm of business-to-business marketing, retargeting is an essential tool. B2B retargeting increases brand exposure, improves conversion rates, and increases sales velocity. In this blog post, we will discuss the importance of B2B retargeting. We’ll also…
Are you tired of seeing bounced traffic in Google Analytics? There are three critical actions you can take today to reduce site abandonment so you can watch that number go down. More importantly, there’s a simple, cost-effective tool you can use to convert anonymous visitors into customers – even if they don’t fill out a…
Are you looking for a free printable postcard template? We’ve got you covered! We’ve got twelve templates here that you can easily edit in Canva. You can use these templates for direct mail retargeting, Every Door Direct Mail, or any other mail campaigns. (Just make sure to double-check the sizes.) Postcard Templates for Every Sort…
Did you know that 77% of customers prefer email over other methods of marketing? That’s probably why shoppers targeted with email marketing campaigns spend 138% more than people engaged through other marketing methods. But if that’s still not good enough for you, now is a good time to consider an email retargeting campaign. Is Email…