Digital marketing has always been quick to change. One minute, everything’s cheap and easy, the next, you’re paying through the nose for a click, and you can’t get a backlink to save your life. Things are more difficult than ever, so I had a chat with Ishaan Shakunt, founder of Spear Growth to figure out what’s going on. The Golden…
If you’re selling a product or service to consumers, B2C cold email is an efficient, cost-effective way to reach your target audience. Here’s why: Over 90 percent of the United States population uses email Over 70 percent of consumers prefer email over other marketing channels Marketers report an average ROI of 42:1 from B2C email marketing campaigns Still, most people…
Everyone wants more leads, more sales, and more revenue. Whether your business is struggling or it’s just not growing as fast as you’d like, website visitor identification software can accelerate your company’s growth. This technology provides a cost-effective way for B2C and B2B companies to generate leads, even when visitors don’t convert. This article will cover: Table of Contents How…
Retargeting is a powerful way to increase the ROI of your marketing efforts. It keeps potential customers in your funnel and allows for highly targeted messaging. We talked to Evan Weber of Experience Advertising to get his tips on how to make the most out of your retargeting campaigns. Below you can watch the interview and read some key takeaways….
It looks like Google is (finally) ready to get rid of third-party cookies on Chrome. Supposedly, the move will happen sometime after mid-2024. But the news sparked conversations and concerns among marketers and businesses. Of course, the same thing happened every other time Google pushed back the date. Still, for the sake of this article, let’s assume they mean business…
Website visitor identification software enables businesses to turn anonymous website visitors into leads. It’s a powerful tool, and many users aren’t taking full advantage of it. One of its biggest benefits is that it facilitates better marketing personalization. Here’s how to make the most of it. Channels to Use The customer journey twists and turns through various touchpoints. Website visitor…
Website visitor identification software is an innovative tool. It identifies your anonymous website visitors – even if they don’t convert. That way you can tap into the majority of your website traffic that would otherwise remain out of reach. In this article, we’ll cover the benefits of website visitor identification. 1. Build Your First-Party Database As third-party cookies disappear, first-party…
Are you generating leads only to immediately fall off their radar? You can fix that with drip marketing. It’s a communication strategy that delivers a set of pre-written messages over time. These messages can be in various formats, including: This article will explain how to drive more revenue with drip marketing. Drip Marketing: A Powerful Engagement Tool Drip marketing is…
When done right, cold email campaigns are a great way to establish new business relationships. But doing it right isn’t easy. That’s why we brought in an expert to walk us through the fundamentals of successful B2B cold email campaigns. We sat down with email marketing expert, Omar Hakooz of Hak Sales, for a deep dive into the realm of…
Direct-to-consumer (DTC) eCommerce is growing fast. This means your DTC brand needs to stand out and grow. One way to do this is with retargeting. This blog post will explain retargeting, its benefits, and how to use it for your DTC eCommerce brand. And don’t miss our podcast interview with DTC eCommerce expert Steve Dinelli at the end. What is…
