Marketing Studies

net promoter score

What’s Wrong with Net Promoter Score?

Understanding your customers is crucial. But making business decisions solely on existing customers limits your growth potential. The importance of market research and competitive research cannot be overstated. They provide a broader perspective and deeper understanding of the business environment. … Read More

present tense persuasive writing

Will This Simple Copywriting Trick Make Your Marketing More Effective?

Ever wondered if changing a single word in your marketing copy could boost its persuasiveness? A new study suggests that it might. Communication, the unsung hero behind successful marketing campaigns, holds the key. Marketers communicate to consumers through ad campaigns, … Read More