eCommerce

Strategic Partnerships in eCommerce: Insights from Dan Nistor of Vevol Media

Strategic Partnerships in eCommerce: Insights from Dan Nistor of Vevol Media

One powerful–yet often overlooked–eCommerce marketing strategy is strategic partnerships. Recently, we talked with Dan Nistor, an eCommerce consultant and CEO and co-founder of Vevol Media, on the Hot Pursuit Podcast. Here’s what we learned about the importance of strategic partnerships in eCommerce. The Value of Strategic Partnerships Strategic partnerships can be incredibly valuable for everyone…

Discover How Retargeting Can Skyrocket Your DTC eCommerce Growth
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Discover How Retargeting Can Skyrocket Your DTC eCommerce Growth

Direct-to-consumer (DTC) eCommerce is growing fast. This means your DTC brand needs to stand out and grow. One way to do this is with retargeting. This blog post will explain retargeting, its benefits, and how to use it for your DTC eCommerce brand. And don’t miss our podcast interview with DTC eCommerce expert Steve Dinelli…

How to Reduce Site Abandonment and Increase Revenue with Retargeting
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How to Reduce Site Abandonment and Increase Revenue with Retargeting

Are you tired of seeing bounced traffic in Google Analytics? There are three critical actions you can take today to reduce site abandonment so you can watch that number go down. More importantly, there’s a simple, cost-effective tool you can use to convert anonymous visitors into customers – even if they don’t fill out a…

How to Unlock the Power of Personalization in Your Email Marketing
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How to Unlock the Power of Personalization in Your Email Marketing

Email personalization is on the rise. And not just because it works, but also because customers expect it. As we covered in our article on eCommerce personalization, research shows that a large number of consumers are willing to switch brands if they feel that another company is doing a better job of personalizing their emails….

How to Increase Sales with a Shopping Cart Abandonment Survey

How to Increase Sales with a Shopping Cart Abandonment Survey

In the second quarter of 2022, over 75 percent of shoppers abandoned their carts on desktops. Eighty-five percent of shoppers abandoned their carts on mobile devices. How can eCommerce businesses improve that number? A shopping cart abandonment survey is a good start. Why Cart Abandonment Surveys Are Crucial Every eCommerce marketer wants to know how…

How to Select the Right eCommerce Marketing Strategies

How to Select the Right eCommerce Marketing Strategies

There are so many eCommerce marketing strategies that it can be hard to pick the right ones to drive your business forward. This article will break down the most promising marketing channels. No matter how big or small your company is, we’ve got you covered. The Top 8 eCommerce Marketing Strategies There’s a long list…

A Step-by-Step Guide to Writing a Successful eCommerce Marketing Plan

A Step-by-Step Guide to Writing a Successful eCommerce Marketing Plan

One of the most important factors of success for online stores is an effective eCommerce marketing plan. A good marketing plan is a map you’ll follow to reach your business objectives. Without one, it’s hard to get where you want to go. So in this article, we’ll walk you through the steps you need to…