Direct-to-consumer (DTC) eCommerce is growing fast. This means your DTC brand needs to stand out and grow. One way to do this is with retargeting. This blog post will explain retargeting, its benefits, and how to use it for your … Read More
eCommerce
How to Reduce Site Abandonment and Increase Revenue with Retargeting
Are you tired of seeing bounced traffic in Google Analytics? There are three critical actions you can take today to reduce site abandonment so you can watch that number go down. More importantly, there’s a simple, cost-effective tool you can … Read More
How to Unlock the Power of Personalization in Your Email Marketing
Email personalization is on the rise. And not just because it works, but also because customers expect it. As we covered in our article on eCommerce personalization, research shows that a large number of consumers are willing to switch brands … Read More
How to Increase Sales with a Shopping Cart Abandonment Survey
In the second quarter of 2022, over 75 percent of shoppers abandoned their carts on desktops. Eighty-five percent of shoppers abandoned their carts on mobile devices. How can eCommerce businesses improve that number? A shopping cart abandonment survey is a … Read More
How to Select the Right eCommerce Marketing Strategies
There are so many eCommerce marketing strategies that it can be hard to pick the right ones to drive your business forward. This article will break down the most promising marketing channels. No matter how big or small your company … Read More
The Fundamentals of eCommerce Marketing
As the industry grows, so does the competition. So if you are going to stay competitive in the eCommerce space, a strong eCommerce marketing strategy is essential. The days of eCommerce playing a niche role in the greater economy are … Read More
A Step-by-Step Guide to Writing a Successful eCommerce Marketing Plan
One of the most important factors of success for online stores is an effective eCommerce marketing plan. A good marketing plan is a map you’ll follow to reach your business objectives. Without one, it’s hard to get where you want … Read More
How to Make a Powerful eCommerce Funnel in 6 Steps
Do you feel like your marketing efforts lack direction? Are you doing everything you can but sales aren’t increasing at the rate you want? If so, you might benefit from building an eCommerce funnel. This article will explain how to … Read More
Pick the Right Product Discovery Platform Easily
When you create an eCommerce website, the product discovery platform is one of the most critical elements. Shoppers need your site to suit different purposes at different times. If it doesn’t do that, they’ll go somewhere else to get the … Read More
Create the Best Online Shopping Experience
If you want to know to improve the online shopping experience, we’ve studied the latest research to provide you with this definitive guide. There are five critical areas of focus: payment, product, website, logistics, and customer service. We’ll cover which … Read More