In today’s digital landscape, it’s more important than ever to have a comprehensive and cohesive marketing strategy that reaches customers across multiple channels. We recommend multitouch, omnichannel marketing campaigns. The goal of this approach is to build trust and establish a relationship with the customer, increasing the chances of conversion. In this article, we’ll explore…
Cold emailing is an effective way to reach out and make connections with potential customers or partners. But with the ever-growing amount of emails in people’s inboxes, it’s becoming increasingly difficult to stand out. That’s where cold email templates come in. A good cold email template can help you craft the perfect message that will…
Are you looking for a free printable postcard template? We’ve got you covered! We’ve got twelve templates here that you can easily edit in Canva. You can use these templates for direct mail retargeting, Every Door Direct Mail, or any other mail campaigns. (Just make sure to double-check the sizes.) Postcard Templates for Every Sort…
There are many lead generation companies that specialize in real estate, but which one is the best for you? It depends on your needs and what services you’re looking for. In this article, we’ll cover some popular real estate lead generation companies and offer you a few ways to determine which one is the best…
If you’re a consultant or run an agency, you’ll eventually reach the point where your current team isn’t large enough to handle additional clients. At that point, you can hire new employees to continue growing. But if you’d rather add a new revenue stream without increasing overhead costs, white label software might be the answer….
Content marketing is a great way to generate more inbound leads. But it can be difficult to know what to write about. Keyword research can help, but the most important tool available to content marketers is the buyer’s journey. What is the Buyer’s Journey? The buyer’s journey is a framework that divides the purchase process…
Are you generating enough inbound leads? Most people would say no – if only because you can never have too many leads! That being the case, here are three tips to help you improve your inbound lead generation efforts. 1. Blog with Intent Content marketing is almost synonymous with inbound marketing. And, while more advanced…
One of the top priorities for lending officers of all experience levels is identifying reliable sources of mortgage leads. This article will cover three approaches: lead generation companies, lead acquisition platforms, and in-house lead gen campaigns. Mortgage Lead Generation Companies One of the fastest ways to get started is by purchasing mortgage leads. But if…
As the worst effects of the COVID-19 pandemic wane, marketing budgets are on the rise. But economic concerns are putting a damper on the return to pre-pandemic spending levels. Business leaders to proceed with caution as it appears likely that the US will experience a recession. That doesn’t mean marketers should sit on their hands….
If “lead capture software” makes you think of forms and popups, you’re missing out! Forms are obviously an important part of lead generation – they’re (usually) how you actually capture the lead, so that makes sense. But just like there’s more than one way to skin a cat (if you’re into that sort of thing…