Whether you’re trying to grow a new company or increase sales at an existing business, beginning the lead generation process can be intimidating. This is especially true of B2B lead generation. Implementing the strategy and best practices to generate business leads tends to be more challenging than B2C lead generation. If you decide to DIY customer acquisition instead of relying…
A good email list can generate a huge return on investment for your business. Research shows that an email address can be worth up to $70, but collecting those email addresses can be a challenge. There are plenty of email list building tools out there to help marketers win new subscribers, and we’ve shared some tips on how to market…
In the second quarter of 2022, over 75 percent of shoppers abandoned their carts on desktops. Eighty-five percent of shoppers abandoned their carts on mobile devices. How can eCommerce businesses improve that number? A shopping cart abandonment survey is a good start. Why Cart Abandonment Surveys Are Crucial Every eCommerce marketer wants to know how to reduce their cart abandonment…
If you’re new to website visitor identification and want to make the most out of your campaigns, here are some best practices to follow. These tips have been shown to increase conversion rates and reduce cost per acquisition. Segment Your Audience Use behavioral data to determine each visitors’ stage in the customer journey. For example, if a visitor put something in…
There are so many eCommerce marketing strategies that it can be hard to pick the right ones to drive your business forward. This article will break down the most promising marketing channels. No matter how big or small your company is, we’ve got you covered. The Top 8 eCommerce Marketing Strategies There’s a long list of marketing strategies that work…
As the industry grows, so does the competition. So if you are going to stay competitive in the eCommerce space, a strong eCommerce marketing strategy is essential. The days of eCommerce playing a niche role in the greater economy are long over. Endless statistics demonstrate the explosive growth of eCommerce since the turn of the century, but simply looking at…
One of the most important factors of success for online stores is an effective eCommerce marketing plan. A good marketing plan is a map you’ll follow to reach your business objectives. Without one, it’s hard to get where you want to go. So in this article, we’ll walk you through the steps you need to take to write a great…
Do you feel like your marketing efforts lack direction? Are you doing everything you can but sales aren’t increasing at the rate you want? If so, you might benefit from building an eCommerce funnel. This article will explain how to do it in six simple steps. What is an eCommerce Funnel? An eCommerce funnel is a framework that helps marketers…
When you create an eCommerce website, the product discovery platform is one of the most critical elements. Shoppers need your site to suit different purposes at different times. If it doesn’t do that, they’ll go somewhere else to get the information they need. This article will cover how to ensure that you have a product discovery platform that converts browsers…
If you want to know to improve the online shopping experience, we’ve studied the latest research to provide you with this definitive guide. There are five critical areas of focus: payment, product, website, logistics, and customer service. We’ll cover which of those areas should be your top priorities and how you can improve them. What Factors Drive Positive Online Shopping…
