Email Marketing

How to Launch a Successful Customer Acquisition Email Campaign

B2C email marketing is one of the most affordable and efficient ways to grow your customer base. But there are a few things you’ll need to run an effective customer acquisition email campaign. This article will cover how to build … Read More

Eliminate Email Mistakes with This Simple Email Marketing Checklist

Every marketer makes mistakes, but that doesn’t make it any less embarrassing. Fortunately, you can avoid most mistakes with a solid email marketing checklist. Follow the steps in the following email pre-send checklist to make sure you’re sending error-free emails. … Read More

The Pros & Cons of Email Marketing

With an ROI of 42:1, email marketing is a no-brainer. But, like all channels, there are pros and cons to email marketing. This article will cover the advantages and disadvantages of email so that you can get all the benefits … Read More

B2C cold email

How to Increase Sales with B2C Cold Email

If you’re selling a product or service to consumers, B2C cold email is an efficient, cost-effective way to reach your target audience. Here’s why: Over 90 percent of the United States population uses email Over 70 percent of consumers prefer … Read More

3 Awesome Email List Building Tools to Grow Your Audience

Email marketing is great, but it’s hard to develop and optimize a successful email marketing strategy if you don’t have a good list. We’ve covered several email acquisition tactics elsewhere. But this article will zero in on three email list … Read More

How to Write a Marketing Email With SUCCESS

We’ve talked about B2C email marketing best practices, tips, and strategy, but what if you don’t even know how to write a marketing email? In this article, we’ll take a step back to cover the basics of good B2C email … Read More

The Complete GDPR Email Compliance Checklist For Email Marketing

B2C email marketing is a great way to reach your audience. In the United States, the CAN-SPAM Act sets the rules and requirements for commercial email (see our CAN-SPAM compliance checklist[1] for more information). But emails sent to consumers in … Read More

The Complete CAN-SPAM Compliance Checklist For Email Marketers

B2C email marketing is one of the best ways to reach your audience but complying with anti-spam laws is critical. In the United States, the CAN-SPAM Act sets the rules and requirements for commercial email. The Federal Trade Commission (FTC) … Read More

B2C Email Marketing Best Practices to Increase Revenue

Email marketing is the most cost-effective way to reach your customers and potential customers. The Data & Marketing Association reported that the channel delivers B2C companies an ROI of 42:1, or $57.54 for every $1.37 spent. Of course, it’s not … Read More

Pay Attention to These 6 Important Email Engagement Metrics

Email engagement is critical to the success of your B2C email marketing[1] efforts. This article will share tips for increasing engagement in key areas along with the six email engagement metrics to track your progress. The Email Engagement Metrics That … Read More