Email Marketing

Thanks to the success of newsletters like the Hustle and theSkimm, newsletters are on the rise. Most marketers are adding newsletters to their B2C email marketing strategy because they establish a link between the brand and consumers that doesn’t rely … Read More

Email marketing is one of the most critical channels available to your business. The ROI for email campaigns is 42:1, so clearly email marketing is a great way to drive sales. But your campaigns won’t succeed if your subscribers don’t … Read More

B2C email marketing is one of the most affordable and efficient ways to grow your customer base. But there are a few things you’ll need to run an effective customer acquisition email campaign. This article will cover how to build … Read More

Every marketer makes mistakes, but that doesn’t make it any less embarrassing. Fortunately, you can avoid most mistakes with a solid email marketing checklist. Follow the steps in the following email pre-send checklist to make sure you’re sending error-free emails. … Read More

Email marketing is great, but it’s hard to develop and optimize a successful email marketing strategy if you don’t have a good list. We’ve covered several email acquisition tactics elsewhere. But this article will zero in on three email list … Read More

We’ve talked about B2C email marketing best practices, tips, and strategy, but what if you don’t even know how to write a marketing email? In this article, we’ll take a step back to cover the basics of good B2C email … Read More

B2C email marketing is a great way to reach your audience. In the United States, the CAN-SPAM Act sets the rules and requirements for commercial email (see our CAN-SPAM compliance checklist[1] for more information). But emails sent to consumers in … Read More