B2C email marketing is one of the most affordable and efficient ways to grow your customer base. But there are a few things you’ll need to run an effective customer acquisition email campaign. This article will cover how to build … Read More
Email Marketing
Eliminate Email Mistakes with This Simple Email Marketing Checklist
Every marketer makes mistakes, but that doesn’t make it any less embarrassing. Fortunately, you can avoid most mistakes with a solid email marketing checklist. Follow the steps in the following email pre-send checklist to make sure you’re sending error-free emails. … Read More
The Pros & Cons of Email Marketing
With an ROI of 42:1, email marketing is a no-brainer. But, like all channels, there are pros and cons to email marketing. This article will cover the advantages and disadvantages of email so that you can get all the benefits … Read More
How to Increase Sales with B2C Cold Email
If you’re selling a product or service to consumers, B2C cold email is an efficient, cost-effective way to reach your target audience. Here’s why: Over 90 percent of the United States population uses email Over 70 percent of consumers prefer … Read More
3 Awesome Email List Building Tools to Grow Your Audience
Email marketing is great, but it’s hard to develop and optimize a successful email marketing strategy if you don’t have a good list. We’ve covered several email acquisition tactics elsewhere. But this article will zero in on three email list … Read More
How to Write a Marketing Email With SUCCESS
We’ve talked about B2C email marketing best practices, tips, and strategy, but what if you don’t even know how to write a marketing email? In this article, we’ll take a step back to cover the basics of good B2C email … Read More
The Complete GDPR Email Compliance Checklist For Email Marketing
B2C email marketing is a great way to reach your audience. In the United States, the CAN-SPAM Act sets the rules and requirements for commercial email (see our CAN-SPAM compliance checklist[1] for more information). But emails sent to consumers in … Read More
The Complete CAN-SPAM Compliance Checklist For Email Marketers
B2C email marketing is one of the best ways to reach your audience but complying with anti-spam laws is critical. In the United States, the CAN-SPAM Act sets the rules and requirements for commercial email. The Federal Trade Commission (FTC) … Read More
B2C Email Marketing Best Practices to Increase Revenue
Email marketing is the most cost-effective way to reach your customers and potential customers. The Data & Marketing Association reported that the channel delivers B2C companies an ROI of 42:1, or $57.54 for every $1.37 spent. Of course, it’s not … Read More
Pay Attention to These 6 Important Email Engagement Metrics
Email engagement is critical to the success of your B2C email marketing[1] efforts. This article will share tips for increasing engagement in key areas along with the six email engagement metrics to track your progress. The Email Engagement Metrics That … Read More