B2C email marketing is one of the best ways to reach your audience but complying with anti-spam laws is critical. In the United States, the CAN-SPAM Act sets the rules and requirements for commercial email. The Federal Trade Commission (FTC) … Read More
Email Marketing
B2C Email Marketing Best Practices to Increase Revenue
Email marketing is the most cost-effective way to reach your customers and potential customers. The Data & Marketing Association reported that the channel delivers B2C companies an ROI of 42:1, or $57.54 for every $1.37 spent. Of course, it’s not … Read More
Pay Attention to These 6 Important Email Engagement Metrics
Email engagement is critical to the success of your B2C email marketing[1] efforts. This article will share tips for increasing engagement in key areas along with the six email engagement metrics to track your progress. The Email Engagement Metrics That … Read More
5 Essential eCommerce Email Templates to Drive More Sales
B2C email marketing generates an average ROI of 42:1. There’s a lot of room for creativity, but there are five essential emails that marketers should include in every eCommerce email marketing strategy. We’ll share them here along with some eCommerce … Read More
How to Develop a B2C Email Marketing Strategy
Successful B2C email marketing requires planning. This article will cover the necessary components of an effective email marketing plan. We’ll discuss the following elements of a good B2C email marketing strategy: Why Do You Need a B2C Email Marketing Strategy? … Read More
5 Higher Education Marketing Strategies To Increase Enrollment
Until about 25 years ago, higher education marketing strategies were shaped by developments in other industries. Universities, colleges, and other educational organizations provide a service, so service marketing principles are relevant. As the target of an enrollment marketing campaign, a … Read More
The Best Real Estate Lead Generation Ideas for 2023
Need more real estate leads? Who doesn’t?! You can never have too many quality lead sources. That’s why we put together a list of the best real estate lead generation ideas. You can use these real estate agent tools separately … Read More
How to Get Real Estate Leads—the Easy Way!
Realtors and real estate agencies need to keep a healthy flow of fresh leads coming in at all times, of both potential buyers and sellers. That’s why it’s critical to understand how to get real estate leads. Because let’s face … Read More
How to Increase Revenues with eCommerce Email Marketing
Ecommerce email marketing is one of the most effective and cost-efficient ways to market your store. But, unfortunately, many marketers struggle to use this powerful marketing channel to its full potential. We don’t want you to be one of those … Read More
How to Increase Bookings with Email Marketing for Hotels
The hotel industry was hit hard by the pandemic, and hoteliers turned to new strategies and market segments to stay afloat. Now, as the industry begins to recover, it is critical to adjust your hotel email marketing approach to get … Read More