B2C email marketing is one of the best ways to reach your audience but complying with anti-spam laws is critical. In the United States, the CAN-SPAM Act sets the rules and requirements for commercial email. The Federal Trade Commission (FTC) … Read More
eCommerce
5 Essential eCommerce Email Templates to Drive More Sales
B2C email marketing generates an average ROI of 42:1. There’s a lot of room for creativity, but there are five essential emails that marketers should include in every eCommerce email marketing strategy. We’ll share them here along with some eCommerce … Read More
Top 5 eCommerce Marketing Best Practices to Drive Sales
Marketing plays a vital role in the success of an eCommerce business. If you’re looking to increase revenue, reassessing your marketing approach is a good place to start. With conversion rates for the industry hovering just under 3%, there’s plenty … Read More
Make One Change to Generate More Leads with Digital Ads
How much is an email address in your CRM worth? According to a 2020 survey, marketers see an average ROI of $36 for every $1 spent on email marketing. But many marketers lack the data to execute effective email campaigns. … Read More
How Demographic Segmentation Improves Marketing Optimization
Audience segmentation is a critical element of the marketing optimization process. Demographic segmentation, in particular, is an effective way to categorize members of your audience so you can deliver personalized campaigns that are relevant to their recipients. What is Demographic … Read More
The Best Real Estate Lead Generation Ideas for 2023
Need more real estate leads? Who doesn’t?! You can never have too many quality lead sources. That’s why we put together a list of the best real estate lead generation ideas. You can use these real estate agent tools separately … Read More
Are Zillow Leads for Realtors Really Worth It?
As a real estate agent, you’re always looking for new ways to generate real estate leads for your business. Many brokerages and agents turn to real estate lead generation companies, but you might want to try the DIY route first. … Read More
Dynamic Display Advertising: When Does It Work Best?
Dynamic display advertising campaigns are a staple of eCommerce marketing. It’s hard to find anyone who hasn’t been followed around by an ad reminding them about shoes or some other product they were looking at on Amazon. But dynamic display … Read More
Improve Your Inbound Marketing Strategy by Identifying Anonymous Traffic
Inbound marketing, also known as permission-based marketing, is a great way to build brand equity, generate leads, and increase revenue. By creating value for consumers at each stage of the buying process, inbound marketing enables you to create highly relevant … Read More
How to Get Real Estate Leads—the Easy Way!
Realtors and real estate agencies need to keep a healthy flow of fresh leads coming in at all times, of both potential buyers and sellers. That’s why it’s critical to understand how to get real estate leads. Because let’s face … Read More