Day: May 23, 2024

Is Cold Email Dead?
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Is Cold Email Dead?

Cold email remains a powerful tool for sales and marketing professionals to connect with potential customers and drive new business opportunities. Despite claims that “cold email is dead,” many companies are still finding success with this tactic. In this blog post, we’ll share insights from our recent podcast interview with Filip Popov, Vice President of…

How to Use AI for Better B2B Marketing

How to Use AI for Better B2B Marketing

Artificial intelligence (AI) is revolutionizing various sectors, and B2B marketing is no exception. AI offers tools and techniques that can dramatically enhance marketing strategies, streamline processes, and improve customer engagement. This article will explore how AI can be effectively integrated into B2B marketing, drawing insights from recent studies and providing practical examples to guide marketing…