How does LeadPost work?
We use deterministic (cookie-based identification) probabilistic data providers (IP and fingerprint technologies) to match your website visitors. Based on the identification signals of anonymous web site visitors, this site visit data is then converted to verified name, mailing address and email, leveraging additional data partners and verification providers.
What data do I get?
You can set your campaign to always receive the name, mailing address and email address of identified web site visitors, or you can prioritize email or name and mailing address. More information can be captured for an additional fee.
Is my data shared with anyone?
No. Under no circumstances will your site visitor information be shared with anyone else. The site visit data collected is for your exclusive use.
How do privacy laws apply?
Since LeadPost only operates in the US, international privacy laws such as GDPR and CASL do not apply. From a US perspective, states are beginning to enact state-level privacy laws, such as California’s CCPA. But these restrictions have been centered around notification of data collection and usage and the ability for users to opt out and/or purge data collected.
Because no personally identifiable information (PII) is being passed, use of the service does not require any additional steps to be taken outside of the ones that you likely already have in place to comply with these laws.
However, your privacy policies should be reviewed to ensure proper disclosure of the use of third-party data collection services as outlined in Section 1.3 of our Terms of Service.