B2C eCommerce continues to grow. It’s now a $4 trillion industry with a projected compound annual growth rate of 8.1 percent from 2020 to 2024. If you want to make sure that your company goes along for the ride, these B2C eCommerce marketing tools can help.
Affordable B2C eCommerce Marketing Tools
As online retail grows in popularity, merchants are figuring out as many ways to improve their customer experience as possible. This includes using e-commerce marketing tools like popup forms and marketing automation platforms to increase average order value and repeat purchases.
Here are three e-commerce marketing tools that actually work to reduce cart abandonment, increase conversion rates, and support your customers. Better yet, none of these tools will break the bank.
Use Behavior Analytics to Improve Your Conversion Rate
Wondering why your visitors are bouncing? Behavioral analytics refers to analyzing patterns in customer behavior to see what’s causing your website visitors to purchase or bounce to improve conversions and boost sales.
Clarity is a free heatmap and session recording tool from Microsoft. It’s a great landing page optimization tool that you can use to see where customers are getting stuck or losing interest.
Clarity makes it easy to understand how shoppers use your website by providing real-time reports on visitor activity, including:
- Rage clicks
- Dead clicks
- Quickbacks
Use Live Chat to Keep Shoppers From Bouncing
Nowadays, live chat is a must. Customers expect to be able to reach someone immediately for help. Otherwise, they will likely abandon their carts when they have a question or an issue with their purchase. With live chat you can answer those questions and solve those problems, which means you can keep more customers from bouncing.
When a customer is ready to buy, it’s not always easy to get them to go through with the purchase. Live chat can be your ace in the hole. Providing a human touch at the exact moment when customers are most likely to bounce.
Fortunately, you can make sure someone is there for your website visitors without spending a lot of money on a live chat solution.
Tawk.to is a live chat tool with a robust free plan. With Tawk.to, you can trigger notifications that let shoppers know someone is there to help. Therefore, if they have a question, they’ll be more likely to ask your live chat agent instead of abandoning their cart.
You can see what pages each of your visitors are on, how often they visit the site, and analyze their entire customer journey.
Increase Leads with Website Visitor Identification
Better B2C lead generation is as simple as adding a line of code to your website.
Here at LeadPost we offer website visitor identification software that identifies up to 40 percent of your anonymous web traffic and sends their contact information to your CRM.
You can use this data in many ways. Here are a few examples:
- Enhance your email acquisition efforts.
- Enrich your data for better eCommerce personalization.
- Improve your audience segmentation capabilities.
- Convert shoppers who abandon their carts with email retargeting.
Get a free trial (and free leads!) by signing up today.
Increase Revenue with the Latest eCommerce Marketing Tools
These B2C eCommerce marketing tools offer cost-efficient ways to increase your revenue by generating more leads, reducing shopping cart abandonment, and providing top-notch customer support. Try them out and see if they’re what you need to take your business to the next level!