See who’s visiting your website – even if they don’t fill out a form! With just one line of code, LeadPost can convert up to 40% of your site traffic into high intent leads.
Problem: A Virginia auto dealership partnered with LeadPost to drive more in-store visitors. They were eager to try new tactics to retarget shoppers who viewed their vehicles online. The company allocated a small budget to incentivize online shoppers with relevant offers – right in their physical mailboxes.
Solution: When anonymous online shoppers looked at vehicles on the dealership’s website, LeadPost was able to identify approximately 30% of these visitors. LeadPost automatically triggered a direct mail piece to interested shoppers with an offer in the mail for the exact car they were browsing.
Results: During the 30-day test period, LeadPost retargeted 262 anonymous online vehicle shoppers with 4×6 postcards. The test campaign yielded 7 car sales, 4 of which exactly matched the vehicle on the creative on the postcard they received.
The campaign yielded the desired results with minimal advertising at a CPA of just $34 per vehicle sold.
Problem: Ryan Homes, a national homebuilder, had a sales cycle between 90 to 120 days. During that period, the company wanted to create brand trust and reiterate the value of their communities and the quality of their homes to increase sales.
Solution: During a 90-day period, Ryan Homes decided to test site abandonment for three of their new nationwide communities.
For each community, the company created a 6-week drip of 6×9 postcards. These postcards were delivered to anonymous website visitors, with each drip message in the sequence containing a different message and promotion.
Results: 120 days after their drip campaigns were complete, Ryan Homes analyzed the data to determine whether the recipients of the campaigns ultimately purchased homes in the targeted communities.
It found that during the 90-day period, a total of 838 unique anonymous website visitors received the 6-week direct mail drip sequence.
Of those users, LeadPost had direct attribution on the direct mail sent for 5 exact home sales.
Problem: VSP, a nationwide vision insurance provider wanted to test the conversion lift when anonymous website visitors that did not convert on their site were retargeted with a direct mail piece.
Solution: VSP test a site abandonment campaign with a 65 percent hold back, or control group, for 30 days. During this test period, LeadPost sent 35 percent of the company’s non-converting website visitors a single 4×6 postcard. Four months after the campaign, VSP analyzed the conversion rate of the 65 percent of visitors who did not receive a postcard versus the 35 percent who did.
Results: The direct mail retargeting campaign increased VSP’s conversion rate by 43 percent.
Reduce friction and generate more leads by automatically capturing the names, email addresses, and mailing addresses of up to 40% of your anonymous website traffic.
That means you can focus on providing value instead of annoying your visitors with popups and convincing them to fill out forms.
Increase the ROI of your digital advertising campaigns by following up with email and direct mail when you pay for clicks that don’t convert. You can trigger direct mail, email, social media and display campaigns automatically or follow up manually.
Generate more revenue from your content marketing efforts by converting organic traffic into leads you can contact by email, direct mail, and more.
Improve your personalization efforts by enriching your records with demographic data on your website visitors and customers. Segment customers by marital status, presence of children, automotive data, and more.
How much does LeadPost cost?
With LeadPost’s pay-as-you-go plan, you only pay $0.24 a record. There’s no contracts and no minimums. You can collect more information (e.g., automotive data, marital status, etc.) for an additional fee. And you can upload a list of your existing customers so you don’t pay for records you already have.
How does LeadPost identify anonymous web site visitors?
We use deterministic (cookie-based identification) probabilistic data providers (IP and fingerprint technologies) to match your website visitors. Based on the identification signals of anonymous web site visitors, this site visit data is then converted to verified name, mailing address and email, leveraging additional data partners and verification providers.
What data do I get?
You can set your campaign to always receive the name, mailing address and email address of identified web site visitors, or you can prioritize email or name and mailing address. More information can be captured for an additional fee.
Is the data verified?
Yes. Name and address data is verified using 3rd party services to confirm that the address is deliverable and the individual lives at that address. Where the email address is available, the email address is also verified as deliverable.
Is my data shared with other parties?
No. Under no circumstances will your site visitor information be shared with anyone else. The site visit data collected is for your exclusive use.
How do privacy laws apply?
Since LeadPost only operates in the US, international privacy laws such as GDPR and CASL do not apply. From a US perspective, states are beginning to enact state-level privacy laws, such as California’s CCPA. But these restrictions have been centered around notification of data collection and usage and the ability for users to opt out and/or purge data collected.
Because no personally identifiable information (PII) is being passed, use of the service does not require any additional steps to be taken outside of the ones that you likely already have in place to comply with these laws.
However, your privacy policies should be reviewed to ensure proper disclosure of the use of third-party data collection services as outlined in Section 1.3 of our Terms of Service.
Sign up today to turn your website visitors into customers!
“This technology combined with a compelling offer significantly boosted our overall conversion rate as compared to past campaigns without LeadPost.”
Jason. C, General Manager
Health, Wellness, and Fitness Company
“I love that this software allows even small businesses with low marketing budgets to enjoy the benefits of remarketing to site visitors who do not convert on the first visit.”
Amanda T., CEO
Marketing and Advertising Company
“What’s amazing is the ability to accurately provide leads that visit your website without no friction.”
David J., CEO
E-Learning Company