Learn how digital marketing agencies use LeadPost to create new revenue streams, boost recurring revenue, improve client retention, and increase profitability with visitor identification and retargeting.
Introduction
If you run a digital marketing agency, you already know the pressure is on. Clients expect more ROI, platforms are getting more expensive, and traditional services like SEO or social media management are becoming commoditized.
The result? Agencies are working harder than ever to hold onto thin margins.
That’s why forward-thinking firms are looking for new revenue streams for digital marketing agencies—streams that are sticky, profitable, and scalable.
LeadPost is one of the easiest ways to do it. With just a single line of code, agencies can turn anonymous website visitors into identified prospects, open new retargeting channels, and create a high-margin service that boosts both revenue and retention.
Here’s how agencies like yours are using LeadPost to grow.
The Challenge: Shrinking Agency Margins and Client Pressure
For most agencies, revenue growth looks like this: sell more retainers, staff up to deliver, repeat. But this creates major challenges:
- Rising ad costs: Google, Meta, and other platforms are getting more expensive every year.
- Commoditized services: SEO, social media management, and PPC all face intense competition, making it hard to stand out.
- Client pressure: Clients want more data, more attribution, and better ROI—without higher retainers.
The question becomes: how do you add value without adding unsustainable overhead?
Why LeadPost is a Profitable Revenue Stream for Agencies
LeadPost gives agencies a way to break the cycle by introducing a recurring revenue model for agencies that’s scalable and client-friendly.
With LeadPost, you can:
- Identify up to 40% of anonymous website visitors: Turn “invisible” traffic into actionable leads.
- Retarget across multiple channels: Email, direct mail, and display ads—channels your clients already use.
- White-label the solution: Package and resell LeadPost under your own brand name.
- Implement in minutes: One line of code unlocks the entire platform.
For agencies, it’s a high-margin service. For clients, it’s a measurable way to capture missed opportunities.
How Agencies Use LeadPost to Increase Revenue
Upsell Current Clients with High-Margin Services
LeadPost gives you an instant way to upsell existing clients. Instead of just managing their paid ads, you can add visitor identification and retargeting to the mix—creating a new billable line item with real ROI.
Create a Recurring Revenue Model for Agencies
Many agencies package LeadPost as a monthly subscription, layering in markup to build a predictable recurring income stream. Clients get steady access to visitor data and retargeting; agencies get stable, compounding revenue.
Attract New Clients and Win More Pitches
When every agency says they “do SEO and PPC,” differentiation is tough. LeadPost helps you stand out by offering something most competitors don’t: the ability to identify anonymous traffic and re-engage them.
Expand Into Account-Based Marketing Campaigns
Agencies serving B2B clients can use LeadPost for account-based marketing (ABM). With the ability to send as few as one postcard or email, you can offer precision-targeted campaigns that win high-value accounts.
Boost Agency Client Retention with Stickier Services
The hardest part of running an agency is churn. When services feel interchangeable, clients shop around. LeadPost solves that problem by creating a sticky, data-driven service that clients can’t easily replicate.
Case Studies: Real Agencies Growing Revenue with LeadPost
Creative Marketing Plus — Driving Revenue for Wedding Venues
Creative Marketing Plus (CMP) is a full-service agency that helps wedding venues and event spaces generate leads and book more events.
CMP wanted to capture more value from website traffic that wasn’t converting. With LeadPost, the agency identified anonymous visitors, turned them into leads, and followed up with a six-part email series.
The results:
- 8,433 leads captured
- 163 re-engaged after the email series
- ~18 new bookings (based on close rates)
- $270,000 in sales from a $4,000 investment → 6,650% ROI
CMP also used LeadPost’s phone append feature to add numbers for ~40% of leads, enabling direct outreach that turned even more site visitors into conversations.
LeadPost helped CMP create a high-margin, measurable revenue stream—both for their clients and their agency.
Aspen Digital — More Than Doubling ROI with LeadPost
Aspen Digital is a full-service marketing agency that operates primarily as a white-label partner, offering services like web development, paid ads, cold email, and lead nurturing. Their data-driven, omni-channel approach focuses on conversions over vanity metrics.
To drive higher ROI, Aspen Digital needed a way to market to a greater share of website traffic. After testing LeadPost, they adopted it as their visitor identification and retargeting solution.
The results:
- Invested $500 in LeadPost for one client
- Generated leads that closed into $12,000 and $9,000 coaching sales
- Delivered a massive ROI, more than doubling the client’s return
By turning anonymous visitors into qualified leads, Aspen Digital boosted ROI for its clients and added a scalable, high-value revenue stream for the agency.
Benefits of Adding LeadPost to Your Agency Revenue Model
Agencies that integrate LeadPost see clear advantages:
- Higher margins: LeadPost has low overhead for agencies but commands high perceived value.
- Recurring revenue: Predictable, compounding monthly revenue streams.
- Better client retention: A sticky service that keeps clients from leaving.
- Competitive edge: A way to stand out in crowded pitches.
- Scalable growth: One solution that works for auto, home improvement, B2B, and beyond.
Getting Started with LeadPost
Launching LeadPost at your agency is simple:
- Add one line of code to your client’s site.
- Decide on your pricing model—markup subscription, performance-based fees, or premium add-on.
- Package under your brand (with white-label options).
- Show measurable ROI by connecting anonymous visitors to real client outcomes.
Whether you want to add a sticky upsell to current retainers or build a profitable new revenue stream, LeadPost makes it possible.
👉 Start your free trial of LeadPost or schedule a call to learn how to package it for your agency.
Conclusion
Agencies can’t keep scaling headcount or relying on commoditized services if they want to thrive. To grow profitably, you need new revenue streams for digital marketing agencies—streams that create recurring income, improve retention, and add measurable client value.
LeadPost delivers exactly that. With visitor identification, multi-channel retargeting, and white-label flexibility, agencies can turn missed website traffic into high-margin opportunities.
With LeadPost, you don’t just generate leads—you generate long-term agency revenue.