Jacki Leahy, a fractional RevOps advisor and founder of Activate the Magic, on the Hot Pursuit podcast. Jacki shared valuable insights on modern outbound sales strategies, the power of personalization, and how to navigate the challenges of today’s sales landscape. From the Classroom to the Boardroom Jacki has a highly unique perspective on sales. She…
Cold email remains a powerful tool for sales and marketing professionals to connect with potential customers and drive new business opportunities. Despite claims that “cold email is dead,” many companies are still finding success with this tactic. In this blog post, we’ll share insights from our recent podcast interview with Filip Popov, Vice President of…
Your sales process is one of the key drivers of success for a business. So if you’re not seeing the results you’re looking for, now might be a good time to reassess your process. In this post, we will take a deep dive into: The Difference Between Your Sales Process and Your Sales Cycle Before…
Ever wondered if changing a single word in your marketing copy could boost its persuasiveness? A new study suggests that it might. Communication, the unsung hero behind successful marketing campaigns, holds the key. Marketers communicate to consumers through ad campaigns, sales teams deliver compelling pitches to clients, and consumers are constantly sharing experiences with each…
Prospects are the gas that fuels your sales engine. So finding them is a crucial aspect of the sales process. But what exactly is prospecting? In this blog post, we’ll explain the fundamentals. We’ll talk about why it’s important, how it’s done, and how you can do it better. What is Prospecting? The sales process…