Retargeting and remarketing are essential tools for maximizing ROI by re-engaging visitors who didn’t convert on their first visit. Learn how to use advanced tactics like website visitor identification to stay top-of-mind, build brand loyalty, and drive repeat traffic. Read on to learn new strategies to turn missed opportunities into sales by keeping your brand top of mind with potential customers.
So, you’ve put in the effort to get people to your website—great job! But then, they leave without buying, signing up, or doing anything to convert. It happens to almost everyone—most visitors don’t convert on their first visit. That’s why you need retargeting tools. Retargeting gives you another shot. And the best part? Retargeted users…
Did you know that over half of all website visitors leave without taking action? According to DataBox’s Benchmark Groups, the median bounce rate is 60.15%. Of the visitors who stick around, only a small percentage will convert. Website retargeting offers a solution to this problem. You can retarget your visitors across multiple channels, email, social…
Scaling a marketing agency takes more than just winning new clients. You have to build a system that can handle growth without sacrificing results. Whether you’re streamlining client management, generating leads, or optimizing workflows, the right software can take your agency from good to unstoppable.This article highlights the top marketing agencies tools you can adopt…
Is direct mail retargeting making a comeback? No! Because it never left! Direct mail is still a powerful tool for engaging prospects who leave your website without converting. More than ever, blending traditional direct mail with digital strategies is the best strategy to help your company stand out. Direct mail retargeting offers a unique way…
Digital marketing has always been quick to change. One minute, everything’s cheap and easy, the next, you’re paying through the nose for a click, and you can’t get a backlink to save your life. Things are more difficult than ever, so I had a chat with Ishaan Shakunt, founder of Spear Growth to figure out…
If you’re selling a product or service to consumers, B2C cold email is an efficient, cost-effective way to reach your target audience. Here’s why: Over 90 percent of the United States population uses email Over 70 percent of consumers prefer email over other marketing channels Marketers report an average ROI of 42:1 from B2C email…
Retargeting is a powerful way to increase the ROI of your marketing efforts. It keeps potential customers in your funnel and allows for highly targeted messaging. We talked to Evan Weber of Experience Advertising to get his tips on how to make the most out of your retargeting campaigns. Below you can watch the interview…
It looks like Google is (finally) ready to get rid of third-party cookies on Chrome. Supposedly, the move will happen sometime after mid-2024. But the news sparked conversations and concerns among marketers and businesses. Of course, the same thing happened every other time Google pushed back the date. Still, for the sake of this article,…
Website visitor identification software enables businesses to turn anonymous website visitors into leads. It’s a powerful tool, and many users aren’t taking full advantage of it. One of its biggest benefits is that it facilitates better marketing personalization. Here’s how to make the most of it. Channels to Use The customer journey twists and turns…
Website visitor identification software is an innovative tool. It identifies your anonymous website visitors – even if they don’t convert. That way you can tap into the majority of your website traffic that would otherwise remain out of reach. In this article, we’ll cover the benefits of website visitor identification. 1. Build Your First-Party Database…