Glossary

sales lead

Do You Need to Know What a Sales Lead Is Right Now?

If you’re new to the industry, you might not know what people mean when they say something about “sales leads.” You probably don’t want to go up to your boss and say, “Hey, boss… what’s a sales lead?” That’s probably … Read More

revenue vs. profit

Revenue vs. Profit: The Difference (And Why it Matters)

A baseline of financial literacy is essential for anyone in sales and marketing. Comprehending basic accounting terms and their implications on business is a foundational component. Two critical terms are revenue and profit. This article will cover each term and … Read More