In the contemporary marketing landscape, multichannel and omnichannel marketing strategies have become indispensable for B2B marketers to ensure a seamless customer experience across various touchpoints. But developing and implementing an effective multichannel strategy isn’t a walk in the park. According to a recent survey by ZoomInfo1, a significant number of B2B marketers are struggling to…
Understanding your customers is crucial. But making business decisions solely on existing customers limits your growth potential. The importance of market research and competitive research cannot be overstated. They provide a broader perspective and deeper understanding of the business environment. Unfortunately, this is where Net Promoter Score (NPS) falls short. The Limitations of Metrics Like…
As the competitive landscape shifts, traditional agency models face new challenges. Innovative marketers are evolving and reimagining the agency model to thrive. One successful approach is the “un-agency” model developed by BRIGHT+CO CEO Jennifer Sutton. This model serves businesses better by eliminating the constraints of conventional agency structures. In a recent episode of the Hot…
We all have times when we need to reach someone. That’s true whether you’re an entrepreneur, salesperson, author, or job seeker. Of course, reaching them is only half the battle. We measure the success of our outreach efforts by the responses they receive. And the ability to contact someone out of the blue and get…
Positioning is one of the most critical (and overlooked) aspects of marketing strategy. We talked to Mark Evans of Marketing Spark to get his advice for brands looking to improve their positioning. You can listen to the full interview on the Hot Pursuit Podcast or watch the video below. What is Positioning in Marketing? Mark…
When done right, cold email campaigns are a great way to establish new business relationships. But doing it right isn’t easy. That’s why we brought in an expert to walk us through the fundamentals of successful B2B cold email campaigns. We sat down with email marketing expert, Omar Hakooz of Hak Sales, for a deep…
Retargeting is a powerful marketing technique. It enables businesses to re-engage with potential customers who engaged without converting. In the realm of business-to-business marketing, retargeting is an essential tool. B2B retargeting increases brand exposure, improves conversion rates, and increases sales velocity. In this blog post, we will discuss the importance of B2B retargeting. We’ll also…
In recent years, the marketing industry has seen a shift towards inbound marketing, leading some to declare that outbound marketing is dead. However, reports of outbound’s death are premature. Outbound marketing, when executed correctly, can still be a valuable way to reach potential customers. Inbound vs. Outbound Marketing For more information on the state of…
Are you having trouble selling your products or services to high-value clients? If so, account-based marketing (ABM) might help. ABM is a highly effective strategy for B2B companies looking to target and convert high-value accounts. It works by focusing on a specific set of accounts rather than a broad audience to allow companies to maximize…
Are you struggling to fill your sales funnel with high-quality leads? Or maybe you’ve got plenty of leads and you just want some more! Well, look no further. In this article, we’ve compiled a list of 23 B2B lead generation companies to guide you as you search for the right partner for your business. From…