Everyone wants more leads, more sales, and more revenue. Whether your business is struggling or it’s just not growing as fast as you’d like, website visitor identification software can accelerate your company’s growth. This technology provides a cost-effective way for B2C and B2B companies to generate leads, even when visitors don’t convert. Selling to customers tends to be easier than…
In the contemporary marketing landscape, multichannel and omnichannel marketing strategies have become indispensable for B2B marketers to ensure a seamless customer experience across various touchpoints. But developing and implementing an effective multichannel strategy isn’t a walk in the park. According to a recent survey by ZoomInfo1, a significant number of B2B marketers are struggling to create a robust multichannel strategy….
Retargeting is a powerful way to increase the ROI of your marketing efforts. It keeps potential customers in your funnel and allows for highly targeted messaging. We talked to Evan Weber of Experience Advertising to get his tips on how to make the most out of your retargeting campaigns. Below you can watch the interview and read some key takeaways….
LeadPost CMO Roy Harmon had the pleasure of interviewing John Gross, the Founder and CEO of Fat Earth Media, for the Hot Pursuit Podcast. The conversation was a deep dive into the importance of integrating creative strategy into the media buying process. This article will cover some key takeaways from the interview. You can also watch the whole episode below…
Understanding your customers is crucial. But making business decisions solely on existing customers limits your growth potential. The importance of market research and competitive research cannot be overstated. They provide a broader perspective and deeper understanding of the business environment. Unfortunately, this is where Net Promoter Score (NPS) falls short. The Limitations of Metrics Like Net Promoter Score Net Promoter…
As the competitive landscape shifts, traditional agency models face new challenges. Innovative marketers are evolving and reimagining the agency model to thrive. One successful approach is the “un-agency” model developed by BRIGHT+CO CEO Jennifer Sutton. This model serves businesses better by eliminating the constraints of conventional agency structures. In a recent episode of the Hot Pursuit podcast, we talked to…
We all have times when we need to reach someone. That’s true whether you’re an entrepreneur, salesperson, author, or job seeker. Of course, reaching them is only half the battle. We measure the success of our outreach efforts by the responses they receive. And the ability to contact someone out of the blue and get a positive response takes time…
It looks like Google is (finally) ready to get rid of third-party cookies on Chrome. Supposedly, the move will happen sometime after mid-2024. But the news sparked conversations and concerns among marketers and businesses. Of course, the same thing happened every other time Google pushed back the date. Still, for the sake of this article, let’s assume they mean business…
Website visitor identification provides businesses with invaluable data on their website traffic. Marketers can use this data to understand their audiences and personalize their campaigns. This is critical because customers value personalization more than ever. But it’s essential to understand the legal and ethical considerations involved. This article will explore how these issues affect B2B and B2C businesses pursuing customers…
Website visitor identification software enables businesses to turn anonymous website visitors into leads. It’s a powerful tool, and many users aren’t taking full advantage of it. One of its biggest benefits is that it facilitates better marketing personalization. Here’s how to make the most of it. Channels to Use The customer journey twists and turns through various touchpoints. Website visitor…
