Let’s talk about something that’s gonna take your digital advertising to the next level: value-based bidding. Now, you might be wondering, “What exactly is value-based bidding?” Well, sit back and let me break it down for you. http://Value-Based%20Bidding What is Value-Based Bidding? Value-based bidding is a powerful strategy where you assign specific values to your conversion actions. This helps guide…
On the latest episode of The Hot Pursuit Podcast, Roy Harmon interviewed Stephanie Fiteni, CMO at 9H Digital, about content marketing. Some of the things they covered include: Watch below. https://youtu.be/Nr38gkETdes Understanding Your Target Audience The foundation of any successful content strategy lies in a deep understanding of your target audience. Stephanie emphasizes that this is not just a preliminary…
Lead generation is a crucial part of business success, but traditional methods are becoming less effective. At Aspen Digital Marketing we’re using LeadPost as part of our push for modern, efficient, personalized strategies. (By the way, we’ll be discussing these topics in greater detail on an upcoming webinar.) Moving Forward Switching from old lead gen methods to digital and AI-driven…
Personalization is a must for effective marketing campaigns. We talked to Tim Cakir, CEO of TaskDrive, on the latest episode of the Hot Pursuit Podcast. TaskDrive is a company that pairs businesses with AI-powered human virtual assistants. We discussed the use of generative AI for personalization in marketing campaigns. Tim explained how generative AI can be used on both manual…
In the latest episode of the Hot Pursuit Podcast, Brad Smith of AutomationLinks joined us to talk about how to craft an email that not only gets opened but also helps you connect with your audience and boost sales. Imagine writing a message so interesting that 60 to 80% of the people who see it can’t resist opening it. Sounds…
As we step into the new year, LeadPost is thrilled to share some exciting news. Our innovative approach and dedication to excellence have been recognized by Gartner Digital Markets. In their recent flagship reports, Capterra, Software Advice, and GetApp each recognized LeadPost as a leader in website visitor identification. This recognition is not just a testament to our product’s capabilities…
If you’re selling a product or service to consumers, B2C cold email is an efficient, cost-effective way to reach your target audience. Here’s why: Over 90 percent of the United States population uses email Over 70 percent of consumers prefer email over other marketing channels Marketers report an average ROI of 42:1 from B2C email marketing campaigns Still, most people…
Everyone wants more leads, more sales, and more revenue. Whether your business is struggling or it’s just not growing as fast as you’d like, website visitor identification software can accelerate your company’s growth. This technology provides a cost-effective way for B2C and B2B companies to generate leads, even when visitors don’t convert. Selling to customers tends to be easier than…
In the contemporary marketing landscape, multichannel and omnichannel marketing strategies have become indispensable for B2B marketers to ensure a seamless customer experience across various touchpoints. But developing and implementing an effective multichannel strategy isn’t a walk in the park. According to a recent survey by ZoomInfo1, a significant number of B2B marketers are struggling to create a robust multichannel strategy….
Retargeting is a powerful way to increase the ROI of your marketing efforts. It keeps potential customers in your funnel and allows for highly targeted messaging. We talked to Evan Weber of Experience Advertising to get his tips on how to make the most out of your retargeting campaigns. Below you can watch the interview and read some key takeaways….
