Third-party cookies have long been the go-to for targeted online ads. In the face of increasing privacy concerns and regulations, things have changed somewhat. But Google’s keeping cookies in Chrome (letting users choose whether to be tracked). So what now? On the latest episode of the Hot Pursuit Podcast, we talked to Jeff Greenfield from Provalytics on what marketers should…
We have to talk about lead nurturing strategies. You know what I’m talking about, right? It’s that thing where you get someone interested in your business, and then you don’t just ghost them like a bad Tinder date. You stick around, you show them you care. In the latest episode of the Hot Pursuit Podcast, we got the scoop on…
What’s AI doing to SEO? We asked Paul Mortimer, Head of Marketing, Avidly HubSpot Solutions, to find out. For years, we’ve been focused on keywords, on trying to game the system. But that era is coming to an end. We’re entering a new age of marketing–an age where authenticity and value reign supreme. Of course, we’ve been moving in that…
Looking to transform your B2B SaaS company’s growth? According to Jon Farah, founder of pblc, lifecycle marketing and marketing automation are the keys. He shared his strategies to increase demo bookings pre-purchase and enhance retention post-purchase on the latest episode of the Hot Pursuit Podcast. Driving Demo Bookings in the Pre-Purchase Phase Pre-purchase automation sets the stage for successful conversions….
Jacki Leahy, a fractional RevOps advisor and founder of Activate the Magic, on the Hot Pursuit podcast. Jacki shared valuable insights on modern outbound sales strategies, the power of personalization, and how to navigate the challenges of today’s sales landscape. From the Classroom to the Boardroom Jacki has a highly unique perspective on sales. She started out as a kindergarten…
In the latest episode of the Hot Pursuit Podcast by LeadPost, Roy Harmon spoke with Islin Munisteri, the CRO at Theia Strategies, about Product-Led Growth (PLG). Islin has a unique journey from being a petroleum engineer to founding a revenue operations agency. Her insights on PLG are invaluable for businesses looking to optimize their growth strategies. Why PLG Works PLG…
Creating a successful newsletter can be a game-changer for growing your email subscriber list and enhancing your credibility. Here are some essential tips and strategies to help you craft a newsletter that delivers value and engages your audience. Focus on Value, Not Promotion The most important aspect of a good newsletter is its focus on providing value to the readers….
One powerful–yet often overlooked–eCommerce marketing strategy is strategic partnerships. Recently, we talked with Dan Nistor, an eCommerce consultant and CEO and co-founder of Vevol Media, on the Hot Pursuit Podcast. Here’s what we learned about the importance of strategic partnerships in eCommerce. The Value of Strategic Partnerships Strategic partnerships can be incredibly valuable for everyone involved. Dan Nistor emphasizes that…
Ladies and gentlemen, step right up! Today, we delve into the fascinating world of cold reading and reveal how its timeless techniques can be harnessed to elevate your marketing game. Prepare to unlock the hidden powers that can make your campaigns resonate deeply with your audience, backed by psychological insights and practical applications. The Barnum Effect (or Forer Effect) What…
Alright, listen up, ’cause I’m only gonna say this once. Crafting ad copy that grabs people by the throat has always been the name of the game. But now, in this digital age, it’s even more crucial. By teaming up with AI, you can spit out text-based ads that get results. Here are five ways to make your ad copy…
