Jacki Leahy, a fractional RevOps advisor and founder of Activate the Magic, on the Hot Pursuit podcast. Jacki shared valuable insights on modern outbound sales strategies, the power of personalization, and how to navigate the challenges of today’s sales landscape. From the Classroom to the Boardroom Jacki has a highly unique perspective on sales. She started out as a kindergarten…
In the latest episode of the Hot Pursuit Podcast by LeadPost, Roy Harmon spoke with Islin Munisteri, the CRO at Theia Strategies, about Product-Led Growth (PLG). Islin has a unique journey from being a petroleum engineer to founding a revenue operations agency. Her insights on PLG are invaluable for businesses looking to optimize their growth strategies. Why PLG Works PLG…
Creating a successful newsletter can be a game-changer for growing your email subscriber list and enhancing your credibility. Here are some essential tips and strategies to help you craft a newsletter that delivers value and engages your audience. Focus on Value, Not Promotion The most important aspect of a good newsletter is its focus on providing value to the readers….
One powerful–yet often overlooked–eCommerce marketing strategy is strategic partnerships. Recently, we talked with Dan Nistor, an eCommerce consultant and CEO and co-founder of Vevol Media, on the Hot Pursuit Podcast. Here’s what we learned about the importance of strategic partnerships in eCommerce. The Value of Strategic Partnerships Strategic partnerships can be incredibly valuable for everyone involved. Dan Nistor emphasizes that…
Ladies and gentlemen, step right up! Today, we delve into the fascinating world of cold reading and reveal how its timeless techniques can be harnessed to elevate your marketing game. Prepare to unlock the hidden powers that can make your campaigns resonate deeply with your audience, backed by psychological insights and practical applications. The Barnum Effect (or Forer Effect) What…
Alright, listen up, ’cause I’m only gonna say this once. Crafting ad copy that grabs people by the throat has always been the name of the game. But now, in this digital age, it’s even more crucial. By teaming up with AI, you can spit out text-based ads that get results. Here are five ways to make your ad copy…
The ability to craft compelling offers is a critical component of any successful lead generation and conversion strategy. Offers that capture attention and drive action can significantly differentiate a business in a crowded marketplace. This guide leverages the combined expertise of Aspen Digital Marketing and LeadPost, showcasing how a deep understanding of audience needs and preferences, coupled with a clear…
Lead nurturing is a fundamental aspect of the marketing funnel that focuses on converting prospects into loyal customers through continuous engagement and tailored communication. This process is crucial in today’s digital landscape, where personalized experiences and meaningful interactions define customer loyalty. The partnership between Aspen Digital Marketing and LeadPost exemplifies a forward-thinking approach to lead nurturing, leveraging advanced strategies and…
Lead generation will always be a critical element of business growth and sustainability. But let’s face it, the old-school methods are losing their edge. This shift underlines the collaboration between Aspen Digital Marketing and LeadPost, a partnership that brings together unparalleled expertise in digital marketing strategies and innovative technologies. Drawing insights from a recent webinar with Jared McNally, the founder…
The Elaboration Likelihood Model (ELM) is a prominent theory in social psychology that explains how attitudes are formed and changed through persuasive communication.¹ Developed by Richard Petty and John Cacioppo in the 1980s, the ELM has become one of the most influential frameworks for understanding the processes underlying effective persuasion.² The model proposes two distinct routes through which persuasion can…
