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Text on image reads: What is Revenue Optimization? It's the long-term strategic management of pricing, inventory, and distribution channels to maximize revenue growth, forming a crucial part of the revenue optimization cycle. Person typing on a laptop in the background.
Marketing Strategies & Growth

Revenue Optimization Tips for eCommerce

If your eCommerce business has stalled—or you want to make sure it doesn’t—consider revenue optimization. Implementing a revenue optimization strategy will ensure that you’re always looking for new opportunities to improve, which means you’re much less likely to hit a plateau. What is Revenue Optimization? Revenue optimization is the ongoing process of adjusting your marketing mix to maximize your return…

Illustration of a person holding a pencil, checking off items on a large clipboard. To the right, there's a webpage icon with a shopping cart. Text reads "Ecommerce Website Checklist" on a blue background, emphasizing the vital steps in your checklist for ecommerce website testing.
Marketing Strategies & Growth

A Proven eCommerce Website Checklist

If you’re thinking about launching a new eCommerce site or overhauling an existing site, you want to ensure that it converts visitors into buyers. But how do you make sure that happens?  One way is to look to the experts. And that doesn’t necessarily mean hiring an expensive developer or consultant. This eCommerce website checklist will help you figure out…

ecommerce marketing tools
Lead Generation, RETARGETING & REMARKETING

3 B2C eCommerce Marketing Tools to Increase Sales

B2C eCommerce continues to grow. It’s now a $4 trillion industry with a projected compound annual growth rate of 8.1 percent from 2020 to 2024. If you want to make sure that your company goes along for the ride, these B2C eCommerce marketing tools can help. Affordable B2C eCommerce Marketing Tools As online retail grows in popularity, merchants are figuring…

A person in a business suit writes on a transparent board with the text GET MORE LEADS, surrounded by icons: a target, chat bubbles, a lightbulb, a graph, an envelope, and clouds. This strategic setup aims to generate more leads effectively.
Lead Generation, RETARGETING & REMARKETING

Generate More Leads with One Line of Code

There’s no such thing as enough leads. The more qualified leads you can generate, the better. In this article, we’ll talk about how to generate more leads with your existing website. All you have to do is add one line of code. Why Isn’t Your Website Generating More Leads? Everyone wants to generate more leads, and marketers often turn to…

A collage of colorful digital flyers showcasing B2C marketing promotions and sales, including Black Friday and holiday deals. The designs feature discount percentages, vibrant graphics, and text highlighting enticing offers and events.
Lead Generation, RETARGETING & REMARKETING

7 Affordable B2C Email Marketing Ideas

Are you looking for ways to take your B2C email marketing strategy to the next level? We’ve got you covered! This article covers seven email marketing ideas to help you improve your email engagement and email acquisition approach. Why Email Marketing is Critical for B2C Businesses As with any marketing strategy, there are pros and cons to email marketing. But…

A real estate newsletter rests on a white wooden table, elegantly displaying property images and announcing a 30% discount. Glasses, a steaming cup of coffee, and two small green plants are tastefully arranged around the flyer, adding charm to the setting.
Marketing Strategies & Growth

3 Real Estate Newsletter Ideas to Generate Leads

Newsletters have made a comeback. They are continuing to grow in popularity with newsletters like The Hustle, Morning Brew, and theSkimm reaching millions of subscribers. If you’re ready to get in on the action, here are three newsletter ideas to help with real estate lead generation. How to Create a Real Estate Newsletter You really only need two things to…

A tablet displaying a newsletter rests on a wooden table, next to a cup of coffee and a spiral notebook. Showcasing effective email marketing, the newsletter features text and graphs, including a bar chart and a pie chart.
EMAIL MARKETING

Everything You Need to Know About Marketing a Newsletter

Thanks to the success of newsletters like the Hustle and theSkimm, newsletters are on the rise. Most marketers are adding newsletters to their B2C email marketing strategy because they establish a link between the brand and consumers that doesn’t rely on third-party data. And, of course, newsletters are effective for B2B companies as well. In this article, we’ll cover the…

An illustration depicts a computer screen showcasing a lead capture form, complete with fields for name, email, and phone number. A magnet attracts circular icons of people, symbolizing potential leads. The vibrant background features purple hues with gear graphics and a potted plant.
Lead Generation, RETARGETING & REMARKETING

Lead Capture Form Best Practices

Do you rely on your website to generate leads for your sales team? If so, lead capture form best practices are critical to ensure you’re converting all the traffic that you can. Most website visitors bounce, but we’ll share some simple guidelines to help you convert as many of them as possible into leads for your sales reps. We’ll even…

Illustration of a marketing funnel with labeled stages: Attention, Interest, Desire, Action. Icons represent each stage. Coins and bills are stacked at the funnel's output, symbolizing financial gain from converting leads. A graph, magnet, and target icon are in the background.
Lead Generation

The Secret to Better Email Marketing Funnels

If you want to grow your brand, drive performance, and convert leads, mastering email marketing should be the first place you look. It’s affordable, and it has one of the highest ROIs of any marketing channel when you do it right. An essential part of “getting it right” is formalizing your approach with email marketing funnels. We’ve put together this…

Close-up of an email interface displaying an inbox flooded with 537,635,454 unread messages. Yellow email icons encircle the image. Text below boldly urges: Boost Email Engagement Now!
EMAIL MARKETING

Seven Easy Tactics to Increase Email Engagement

Email marketing is one of the most critical channels available to your business. The ROI for email campaigns is 42:1, so clearly email marketing is a great way to drive sales. But your campaigns won’t succeed if your subscribers don’t find them compelling. That means your number one priority should be to increase email engagement. The Benefits of Email Engagement…

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