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Illustration of a smiling monkey with a SALE tag attached to its ear, set against an orange background—perfect for capturing attention in your ecommerce email marketing campaign.
EMAIL MARKETING

How to Use Mailchimp for eCommerce

Mailchimp has always been a good choice for eCommerce email marketing. Now it’s also a viable alternative to more expensive eCommerce platforms. This article will explain why that is and cover how you can use Mailchimp for eCommerce. Mailchimp’s eCommerce Features Mailchimp has many features that make it a solid choice for eCommerce marketers. The most important feature, online stores,…

Mailchimp eCommerce Integrations
EMAIL MARKETING

3 Amazing Mailchimp eCommerce Integrations

If you use Mailchimp for eCommerce,[1] there are many tools that you can use to get more out of the platform. This article will cover an overview of some popular options and the three best Mailchimp eCommerce integrations available. These solutions will help you generate more leads, improve eCommerce personalization, and reduce your cart abandonment rate. Mailchimp eCommerce Integrations Mailchimp…

Catalog Marketing
Marketing Strategies & Growth

Double Your Sales with Catalog Marketing

It’s easy to forget about all of the traditional marketing options available to eCommerce stores. Are you missing out on a proven marketing channel? Maybe! One tried-and-true method you’ve might have forgotten about is catalog marketing. And we’re not just talking about electronic catalogs either. While fewer catalogs are being sent today than at their peak in 2007, they’re still…

Omnichannel eCommerce Tools
RETARGETING & REMARKETING

3 Effective Omnichannel eCommerce Tools

Omnichannel features are no longer nice-to-haves. According to McKinsey, Omnichannel eCommerce is now critical for retailers; it’s “a requirement for survival.” “More than one-third of Americans have made omnichannel features such as buying online for in-store pickup part of their regular shopping routine since the pandemic, and nearly two-thirds of those individuals plan to continue.” Source: McKinsey So if you…

Jewelry Email Marketing
EMAIL MARKETING, RETARGETING & REMARKETING

Sell More Jewelry with Email Marketing

If you’re selling jewelry online, eCommerce email marketing is a must. This article will cover how to increase sales with jewelry email marketing and essential eCommerce marketing best practices. Why Email Marketing is Critical An effective B2c email marketing strategy is vital for any eCommerce company’s success. Here’s why: You Own Your Email List. You can do a lot more…

Text on image reads: What is Revenue Optimization? It's the long-term strategic management of pricing, inventory, and distribution channels to maximize revenue growth, forming a crucial part of the revenue optimization cycle. Person typing on a laptop in the background.
Marketing Strategies & Growth

Revenue Optimization Tips for eCommerce

If your eCommerce business has stalled—or you want to make sure it doesn’t—consider revenue optimization. Implementing a revenue optimization strategy will ensure that you’re always looking for new opportunities to improve, which means you’re much less likely to hit a plateau. What is Revenue Optimization? Revenue optimization is the ongoing process of adjusting your marketing mix to maximize your return…

Illustration of a person holding a pencil, checking off items on a large clipboard. To the right, there's a webpage icon with a shopping cart. Text reads "Ecommerce Website Checklist" on a blue background, emphasizing the vital steps in your checklist for ecommerce website testing.
Marketing Strategies & Growth

A Proven eCommerce Website Checklist

If you’re thinking about launching a new eCommerce site or overhauling an existing site, you want to ensure that it converts visitors into buyers. But how do you make sure that happens?  One way is to look to the experts. And that doesn’t necessarily mean hiring an expensive developer or consultant. This eCommerce website checklist will help you figure out…

ecommerce marketing tools
Lead Generation, RETARGETING & REMARKETING

3 B2C eCommerce Marketing Tools to Increase Sales

B2C eCommerce continues to grow. It’s now a $4 trillion industry with a projected compound annual growth rate of 8.1 percent from 2020 to 2024. If you want to make sure that your company goes along for the ride, these B2C eCommerce marketing tools can help. Affordable B2C eCommerce Marketing Tools As online retail grows in popularity, merchants are figuring…

A person in a business suit writes on a transparent board with the text GET MORE LEADS, surrounded by icons: a target, chat bubbles, a lightbulb, a graph, an envelope, and clouds. This strategic setup aims to generate more leads effectively.
Lead Generation, RETARGETING & REMARKETING

Generate More Leads with One Line of Code

There’s no such thing as enough leads. The more qualified leads you can generate, the better. In this article, we’ll talk about how to generate more leads with your existing website. All you have to do is add one line of code. Why Isn’t Your Website Generating More Leads? Everyone wants to generate more leads, and marketers often turn to…

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