It’s easy to forget about all of the traditional marketing options available to eCommerce stores. Are you missing out on a proven marketing channel? Maybe! One tried-and-true method you’ve might have forgotten about is catalog marketing. And we’re not just talking about electronic catalogs either. While fewer catalogs are being sent today than at their peak in 2007, they’re still…
Omnichannel features are no longer nice-to-haves. According to McKinsey, Omnichannel eCommerce is now critical for retailers; it’s “a requirement for survival.” “More than one-third of Americans have made omnichannel features such as buying online for in-store pickup part of their regular shopping routine since the pandemic, and nearly two-thirds of those individuals plan to continue.” Source: McKinsey So if you…
If you’re selling jewelry online, eCommerce email marketing is a must. This article will cover how to increase sales with jewelry email marketing and essential eCommerce marketing best practices. Why Email Marketing is Critical An effective B2c email marketing strategy is vital for any eCommerce company’s success. Here’s why: You Own Your Email List. You can do a lot more…
Your customer acquisition cost can make or break your eCommerce business. You can only push your customer lifetime value so high, so, at some point, it’s necessary to reduce expenses to increase profits. And there’s one easy way to lower your customer acquisition cost that we’ll share with you here. Four Not-So-Easy Ways to Lower Customer Acquisition Cost The simple…
If your eCommerce business has stalled—or you want to make sure it doesn’t—consider revenue optimization. Implementing a revenue optimization strategy will ensure that you’re always looking for new opportunities to improve, which means you’re much less likely to hit a plateau. What is Revenue Optimization? Revenue optimization is the ongoing process of adjusting your marketing mix to maximize your return…
If you’re thinking about launching a new eCommerce site or overhauling an existing site, you want to ensure that it converts visitors into buyers. But how do you make sure that happens? One way is to look to the experts. And that doesn’t necessarily mean hiring an expensive developer or consultant. This eCommerce website checklist will help you figure out…
B2C eCommerce continues to grow. It’s now a $4 trillion industry with a projected compound annual growth rate of 8.1 percent from 2020 to 2024. If you want to make sure that your company goes along for the ride, these B2C eCommerce marketing tools can help. Affordable B2C eCommerce Marketing Tools As online retail grows in popularity, merchants are figuring…
There’s no such thing as enough leads. The more qualified leads you can generate, the better. In this article, we’ll talk about how to generate more leads with your existing website. All you have to do is add one line of code. Why Isn’t Your Website Generating More Leads? Everyone wants to generate more leads, and marketers often turn to…
Are you looking for ways to take your B2C email marketing strategy to the next level? We’ve got you covered! This article covers seven email marketing ideas to help you improve your email engagement and email acquisition approach. Why Email Marketing is Critical for B2C Businesses As with any marketing strategy, there are pros and cons to email marketing. But…
Newsletters have made a comeback. They are continuing to grow in popularity with newsletters like The Hustle, Morning Brew, and theSkimm reaching millions of subscribers. If you’re ready to get in on the action, here are three newsletter ideas to help with real estate lead generation. How to Create a Real Estate Newsletter You really only need two things to…
