When you create an eCommerce website, the product discovery platform is one of the most critical elements. Shoppers need your site to suit different purposes at different times. If it doesn’t do that, they’ll go somewhere else to get the information they need. This article will cover how to ensure that you have a product discovery platform that converts browsers…
If you want to know to improve the online shopping experience, we’ve studied the latest research to provide you with this definitive guide. There are five critical areas of focus: payment, product, website, logistics, and customer service. We’ll cover which of those areas should be your top priorities and how you can improve them. What Factors Drive Positive Online Shopping…
You didn’t think content marketing was just for B2B companies, did you? Supplementing your eCommerce marketing efforts with high-quality content that’s valuable to your target market is a great approach. So let’s talk about how you can get started with eCommerce content marketing. The Benefits of eCommerce Content Marketing If you’re still not sold on the idea, here are just…
Website tracking shows how visitors interact with your site. By collecting data on user behavior, you can make informed decisions to optimize your websites, enhance the user experience, and drive conversions. Tracking user activity on web pages provides valuable insights into browsing patterns, engagement levels, and conversion rates. You can use these insights to refine your marketing strategies, personalize content,…
If you’re struggling with customer acquisition or retention, you need a good analytics tool to identify what’s causing the problem. Even if you’re not struggling, if you want to make sure you never do (or want to take things to the next level) analytics are the answer. There are plenty of industry-agnostic website visitor tracking tools[1] out there, but ideally,…
Acquiring a new customer costs between five and 25 times more than keeping an existing customer. Your long-term success depends on reducing churn, increasing customer lifetime value, and improving customer satisfaction. That’s why you need to be sure you have an effective customer engagement strategy. What is Customer Engagement? An engaged customer is one whose positive feelings about your brand…
If you want to start an eCommerce business this year, one of your best bets is an online boutique. Like any business, it will take resources, but it’s one of the most promising options available. This guide will walk you through how to start an online boutique from start to finish. Why Should You Start an Online Boutique? The B2C…
If you’re looking to up level up your online business skills, podcasts make it easy. You can listen while you commute, on the treadmill, while you’re washing dishes—what could be easier? But sometimes it’s hard to find a podcast worth listening to. So this article will highlight the best eCommerce podcasts around. 1. eCommerce Marketing School eCommerce Marketing School is…
A good website is critical to the success of any online store because in most cases the website and the store are one and the same. It’s where customers will go to browse and make purchases. This article will walk you through the most important things to include when you create an eCommerce website checklist. 4 eCommerce Success Factors According…
Are you planning to use Mailchimp for eCommerce? If so, there are a few things you need to do before you launch. We’re sure you’re itching to go live, but make sure you’re set up for success first! To that end, this article will cover the five components of eCommerce success on the platform. There are plenty of good Mailchimp…
