No one wants their sales team members sitting on their hands. But that’s what they’ll be doing if you don’t give them leads. Sure, they can cold call or cold email, but is that the best use of their time? Wouldn’t you rather they spend their time talking to qualified leads? In fact, that’s probably why you’re looking up lead…
If you’re a consultant or run an agency, you’ll eventually reach the point where your current team isn’t large enough to handle additional clients. At that point, you can hire new employees to continue growing. But if you’d rather add a new revenue stream without increasing overhead costs, white label software might be the answer. What is White Label Software?…
Content marketing is a great way to generate more inbound leads. But it can be difficult to know what to write about. Keyword research can help, but the most important tool available to content marketers is the buyer’s journey. What is the Buyer’s Journey? The buyer’s journey is a framework that divides the purchase process into three stages: Awareness, Consideration,…
Are you generating enough inbound leads? Most people would say no – if only because you can never have too many leads! That being the case, here are three tips to help you improve your inbound lead generation efforts. 1. Blog with Intent Content marketing is almost synonymous with inbound marketing. And, while more advanced forms of content have become…
One of the top priorities for lending officers of all experience levels is identifying reliable sources of mortgage leads. This article will cover three approaches: lead generation companies, lead acquisition platforms, and in-house lead gen campaigns. Mortgage Lead Generation Companies One of the fastest ways to get started is by purchasing mortgage leads. But if you’re going to work with…
As the worst effects of the COVID-19 pandemic wane, marketing budgets are on the rise. But economic concerns are putting a damper on the return to pre-pandemic spending levels. Business leaders to proceed with caution as it appears likely that the US will experience a recession. That doesn’t mean marketers should sit on their hands. Now is the time to…
If “lead capture software” makes you think of forms and popups, you’re missing out! Forms are obviously an important part of lead generation – they’re (usually) how you actually capture the lead, so that makes sense. But just like there’s more than one way to skin a cat (if you’re into that sort of thing 🤨), there’s more than one…
Even if you’ve done everything you possibly can to optimize your B2B lead generation process, chances are you still wish there was more you could do. After all, no one has a 100% conversion rate, right? One way to generate more leads is to identify B2B website visitors who don’t convert. B2B Website Visitor Identification Website visitor identification is an…
Whether you’re trying to grow a new company or increase sales at an existing business, beginning the lead generation process can be intimidating. This is especially true of B2B lead generation. Implementing the strategy and best practices to generate business leads tends to be more challenging than B2C lead generation. If you decide to DIY customer acquisition instead of relying…
A good email list can generate a huge return on investment for your business. Research shows that an email address can be worth up to $70, but collecting those email addresses can be a challenge. There are plenty of email list building tools out there to help marketers win new subscribers, and we’ve shared some tips on how to market…
