The Best Retargeting Tools to Re-Engage Customers & Leads

So, you’ve put in the effort to get people to your website—great job! But then, they leave without buying, signing up, or doing anything to convert. It happens to almost everyone—most visitors don’t convert on their first visit. That’s why you need retargeting tools.

Retargeting gives you another shot. And the best part? Retargeted users are eight times cheaper to reach per click than new visitors. You save money and get another crack at closing the deal.

Let’s walk through the best retargeting tools to help you re-engage leads and customers through website retargeting with tools like LeadPost. Whether you’re reaching them via email, social media, display ads, or even direct mail–yes, real mail(!)–these tools have you covered.

Main Takeaways

• Retargeting is Cost-Effective. Retargeting campaigns can be up to eight times cheaper per click than acquiring new users, making them an efficient way to maximize your marketing budget.
• Multiple Channels Work Best. Using a mix of email, social media, display ads, and direct mail retargeting tools ensures you reach leads at various touchpoints for better results.
• Personalization Drives Conversions. Tools that allow for detailed audience segmentation and personalized messaging improve engagement and conversion rates significantly.
• Direct Mail Stands Out. In a digital-first world, direct mail retargeting tools like LeadPost offer a tangible and memorable way to identify your website visitors.
• Choose Tools That Integrate. Retargeting tools that integrate seamlessly with your existing CRM and marketing platforms streamline your campaigns and make tracking ROI easier.

Why Retargeting is Important for Business Growth

Retargeting helps businesses recover potential customers by re-engaging individuals who visited the site but left without converting, bringing them back into the sales funnel.

By delivering targeted ads and personalized messages, businesses stay top-of-mind during the customer’s decision-making process, increasing the likelihood of conversion.

Retargeting also maximizes the value of initial marketing efforts by leveraging existing traffic and interest, achieving better results with minimal additional investment.

Top Email Retargeting Tools

Email retargeting is a powerful way to re-engage website visitors who left without taking action. By sending personalized emails based on their interactions, you can remind them of your offerings, build trust, and encourage them to convert.

Here are three standout email retargeting tools that can help you turn interest into action.

HubSpot

HubSpot is known for its robust email marketing automation capabilities. With HubSpot, businesses can create personalized email sequences triggered by user behavior, such as abandoned carts or page visits. Its detailed analytics allow marketers to track open rates, clicks, and conversions, making it easy to optimize campaigns for better results.

HubSpot’s intuitive interface and seamless integration with other tools in its ecosystem make it an excellent choice for businesses of any size.

Mailchimp

Mailchimp stands out for its simplicity and flexibility, offering pre-built automation templates that make it easy to set up retargeting campaigns. Whether you want to send a reminder about an abandoned cart or encourage users to revisit your site, Mailchimp’s user-friendly platform has you covered. Its integrations with eCommerce and marketing tools ensure that you can deliver personalized messages efficiently, even if you’re new to email marketing.

Klaviyo

Klaviyo is a top choice for eCommerce businesses thanks to its deep integration with online stores and ability to use customer data for personalization. From dynamic product recommendations to follow-up emails for abandoned carts, Klaviyo enables highly targeted messaging. Its advanced segmentation tools ensure that every email feels relevant and timely, helping businesses build stronger connections with their audience and drive higher conversion rates.

Best Social Media Retargeting Tools

Social media retargeting allows businesses to re-engage website visitors by displaying targeted ads on platforms like Facebook, Instagram, and LinkedIn. These tools use data from user interactions, such as pages viewed or actions taken, to deliver personalized ads that keep your brand top-of-mind and encourage conversions.

By leveraging social media’s extensive reach and precise targeting, you can effectively reconnect with potential customers.

Facebook Ads Manager

Facebook Ads Manager is one of the most comprehensive tools for social media retargeting, allowing businesses to create highly targeted campaigns for both Facebook and Instagram. With features like Custom Audiences, you can retarget users who visited your website, engaged with your app, or interacted with your social media content.

Its detailed reporting tools make it easy to measure campaign performance and optimize for better results, making it a go-to for businesses of all sizes.

LinkedIn Ads

LinkedIn Ads are particularly effective for B2B marketers, as they allow precise targeting of professionals based on job titles, industries, or company sizes. With its Matched Audiences feature, LinkedIn lets you retarget users who visited your website or engaged with your company’s LinkedIn profile. This platform is ideal for reaching decision-makers and re-engaging potential customers in a professional setting.

AdRoll

AdRoll is a versatile retargeting platform that supports social media campaigns across multiple platforms, including Facebook and Instagram.

It stands out for its cross-channel capabilities, enabling businesses to reach their audience on social media, web, and email. AdRoll’s dynamic ad features allow for personalized messaging based on user behavior, making it a powerful tool for increasing conversions and building brand awareness.

Best Display Ad Retargeting Tools

Display ad retargeting helps businesses reconnect with website visitors by showing them banner ads as they browse other websites. These ads are designed to keep your brand top-of-mind, reminding users of the products or services they explored on your site. With the right tools, you can deliver personalized, visually appealing ads that encourage users to return and convert.

Google Ads

Google Ads is a leader in display ad retargeting, offering access to the vast Google Display Network, which spans millions of websites and apps.

Its Remarketing Campaigns allow businesses to target users who visited specific pages or took certain actions on their site. With advanced customization options and robust analytics, Google Ads ensures that your retargeting efforts are both effective and measurable.

Criteo

Although it’s recently been shifting towards retail media, Criteo still offers dynamic retargeting solutions, showing users personalized ads featuring the exact products or services they browsed on your website. Its predictive algorithms optimize ad delivery to maximize engagement and conversions. Ideal for eCommerce businesses, Criteo helps you stay relevant by tailoring your display ads to each user’s unique browsing history.

Perfect Audience

Perfect Audience simplifies display ad retargeting by allowing businesses to set up campaigns quickly and target users across web and social media platforms. Its easy-to-use interface and integration with major platforms make it a great option for businesses looking for a straightforward solution.

With detailed performance tracking, Perfect Audience ensures you can refine your campaigns to get the best results.

Top Direct Mail Retargeting Tools

Direct mail retargeting involves sending personalized physical mail, such as postcards, to website visitors who left without converting. This approach provides a tangible touchpoint that can capture attention and re-engage potential customers, complementing digital marketing efforts.

LeadPost

LeadPost offers a comprehensive direct mail retargeting solution that identifies up to 40% of anonymous website visitors, providing actionable data like names and mailing addresses.

This enables businesses to send personalized postcards to re-engage prospects effectively. LeadPost’s platform integrates seamlessly with existing CRMs, automating the direct mail process and providing real-time analytics to optimize campaigns.

Lob

Lob automates the direct mail process, allowing businesses to create, send, and measure personalized mailpieces efficiently. By integrating with digital tools, Lob enables the incorporation of direct mail into omnichannel marketing strategies, ensuring consistent messaging across channels. Its end-to-end management of printing and mailing simplifies operations, making it a reliable choice for scaling direct mail campaigns.

Postalytics

Postalytics provides a direct mail automation platform that simplifies the creation and execution of personalized mail campaigns. With features like variable data printing and integration with CRM systems, Postalytics allows for targeted messaging at scale.

Its user-friendly interface and tracking capabilities make it accessible for businesses aiming to enhance their marketing mix with direct mail.

Powerful Multichannel Retargeting Tools

Using multiple retargeting channels—such as email, social media, display ads, and direct mail—gives businesses the ability to reach potential customers at various touchpoints.

This multichannel approach ensures your message stays consistent and visible, catering to customers’ preferences and behaviors. By diversifying your outreach, you increase the likelihood of reconnecting with your audience and driving conversions.

LeadPost

LeadPost excels as a multichannel retargeting platform by combining email, social media, display ads, and direct mail into a single strategy.

It identifies up to 40% of anonymous website visitors and provides their contact information, enabling personalized campaigns across all channels. With its seamless CRM integration and advanced analytics, LeadPost empowers businesses to create cohesive, data-driven retargeting efforts that maximize engagement and ROI.

AdRoll

AdRoll is a versatile tool for orchestrating multichannel campaigns, providing a unified platform to manage retargeting across web, social media, and email. Its dynamic ad capabilities ensure personalized messaging tailored to user behavior.

With AdRoll’s cross-channel reporting, businesses can easily measure the impact of their campaigns and optimize strategies for better results.

HubSpot

HubSpot’s all-in-one platform integrates email marketing, ads, and other channels, making it easy to create and manage multichannel retargeting campaigns.

Its robust CRM ensures that every touchpoint is informed by customer data, helping businesses deliver consistent and personalized messaging. HubSpot’s automation and reporting tools further simplify campaign management while driving measurable outcomes.

Key Considerations When Choosing Retargeting Tools

When selecting retargeting tools, it’s important to consider features that align with your business needs and ensure effective campaign execution. Here are the key factors to keep in mind:

• Segmentation Capabilities. Look for tools that allow detailed audience segmentation, enabling you to create personalized and highly targeted retargeting ads that resonate with specific user groups.
• Ease of Integration. Choose tools that integrate seamlessly with your existing marketing stack, such as your CRM, email marketing platforms, or analytics software, to streamline operations and improve efficiency.
• Cost and ROI. Evaluate the cost-effectiveness of each tool by considering your budget and its potential to improve conversion rates, ensuring a strong return on investment.
• Analytics and Reporting. Opt for tools that provide robust analytics and reporting features to help you track campaign performance, identify areas for improvement, and measure ROI effectively.

Take Your Retargeting Tools to the Next Level with LeadPost

In this article, we’ve explored a range of powerful retargeting tools designed to help businesses re-engage lost leads and customers across various channels.

From email marketing platforms like HubSpot, Mailchimp, and Klaviyo to social media solutions like Facebook Ads Manager and LinkedIn Ads, and even direct mail tools like LeadPost and Lob, these tools offer innovative ways to stay connected with your audience.

By leveraging the strengths of these platforms—whether through personalized emails, targeted display ads, or multichannel campaigns—you can keep your brand top-of-mind and drive higher conversions.

LeadPost combines multichannel capabilities, actionable insights, and seamless integration to make retargeting more effective than ever. Explore LeadPost and other featured tools to create personalized campaigns that boost conversions and maximize ROI.

Try LeadPost for free.

Frequently Asked Questions