The Top 7 Real Estate Agent Tools for Lead Generation

Real estate agent tools make the lead generation process more efficient and cost-effective. The right tools can help you source leads even when the market is slow, and for realtors and brokers this is essential.

There are many ways to generate leads with little or no upfront cost, such as:

  • Website visitor identification
  • Referrals from friends and family
  • Networking
  • Using “Coming soon” signs before listing a property
  • Targeting FSBO listings, to name a few

But if you need more leads to keep your pipeline full, you can always invest in paid advertising and lead generation software. If you’ve maxed out your capacity to generate real estate leads, it might be time to find a new tool.

In this article, we’ll cover the top 7 real estate lead generation companies for 2021, and give you more information on each option, such as its pricing, features, and the quality of its leads.

7. BoomTown

If you’re looking for a trusted real estate agent tool, BoomTown has a 5-star rating on G2. BoomTown is a SaaS real estate lead generation platform that automates lead generation, marketing, and analytics for real estate agents and brokerage firms.

Here are a few features people like about Boomtown:

  • It has a clean design which makes it easy to navigate.
  • It allows realtors to set up alerts for new leads.
  • It helps you diversify your leads with multi-channel campaigns, such as social media, paid ads, and remarketing, and makes it easy to follow up with prospective customers (for example through bulk texting).

BoomTown does have some drawbacks. Users say that some of its follow-up options can feel rather impersonal. It’s also relatively expensive. Pricing is not displayed on the website, so clients need to get in touch with them to see what they can offer. But plans are around $1,000-$1,700/month.

6. Zurple

Zurple is a real estate lead generation and marketing platform that helps realtors generate leads, track and analyze lead behavior, and automate follow-ups.

Zurple’s strength is automation. It engages and nurtures leads by sending them personalized emails based on their behavior, and notifies real estate agents when is the best time to contact a lead.

Zurple also integrates with other platforms, such as Zillow or Realtor.com.

Pricing info is not available on Zurple’s site, but other sources indicate that a base package begins at $299 for a single user, plus a setup fee, and contracts are for 6 or 12 months.

Recently, some customers report disappointment with Zurple’s customer service, but overall it remains a great real estate agent tool.

5. RedX

RedX is ideal for agents who use cold calling to engage leads. It uses aggregate data from publicly available databases on expired, FSBO, FRBO, and pre-foreclosure listings. This tool allows you to set up reminders and alerts to contact leads.  It also features built-in call scripts with ideas on how to overcome objections.

RedX’s pricing is flexible, allowing users to pay for the services and features they need. The company doesn’t charge a setup fee. That makes it an excellent option for new realtors and brokers and those who only need one or two lead source types. Plans for different source types range from $39.99/month for FSBO leads and pre-closures to $79.99/month for FRBO leads.

4. Zoho CRM

Zoho CRM is a solid real estate agent tool that combines marketing automation with a CRM platform. Zoho is not real estate specific. The platform is designed for any industry, and companies of all sizes use it.

Zoho’s marketing automation tool has many features, including lead management, sign-up forms, multi-channel marketing, campaign management, and more. It also captures leads from social media platforms, such as Facebook or Twitter.

Zoho has a free plan for up to three users. Paid plans start at around $20/month billed monthly or $14/mo billed annually.

3. Zillow Premier Agent

Zillow is the most popular real estate listings website in the US. That sets its Zillow Premier Agent plan apart from other real estate agent tools on this list, as it sources all leads (mostly buyers) from Zillow listings. With Zillow Premier Agent, your contact information gets displayed on listings in your area, and there’s also a Live Connection feature that puts buyers and agents in immediately.

How much Zillow leads[1] generally start in the $20 range, but may cost over $100 depending on factors like the average property value in your area and the number of other agents competing for the same listings. The minimum budget you can get started with hovers around $250, which includes access Zillow’s CRM.

2. Market Leader

Market Leader guarantees a specific number of real estate leads each month, which is ideal if you know your numbers and market and know exactly how many leads you need to achieve your goals. This real estate agent tool uses PPC advertising to generate leads through their listings (via housevalues.com) or by directing them to your IDX page.

Market Leader’s subscription gives you access to their CRM and follow-up tools, and you pay per lead. The company charges about $20 to $30 per lead.

1. LeadPost

Are you already driving traffic to your website and you want to convert more of that traffic into real estate leads? If so, LeadPost’s website visitor identification platform might be the tool you need.

Visitor identification software allows you to see who’s visiting your website (even if they don’t fill out a form) and to capture their contact information. Then, it can deliver that data to your CRM or you can access it within the platform.

It’s easy to set up. You just place a short line of code on your website and the platform identifies and captures leads, which it then forwards to your CRM or marketing platform.

Here are a few features that make LeadPost a great real estate agent tool:

  • Advanced filtering and suppression lists, so you only capture new leads that interest you
  • Built-in direct mail retargeting, so you can send website visitors a postcard even if they don’t convert
  • A remarketing platform so you can advertise to your visitors on Facebook and other ad networks
  • Additional data like phone numbers, household income range, homeowner status, length of residence range, and net worth range

The platform has no monthly service fees, no minimum spend, and no contracts. You get 100 free leads when you sign up, so it’s easy to find out if it’s right for you. If you decide to continue, the price per captured lead is $0.24, and you can control your spending in real-time with its budget control feature.


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