In the latest episode of the Hot Pursuit Podcast, Brad Smith of AutomationLinks joined us to talk about how to craft an email that not only gets opened but also helps you connect with your audience and boost sales.
Imagine writing a message so interesting that 60 to 80% of the people who see it can’t resist opening it. Sounds amazing, right? Well, that’s what Brad’s created, and he shares his formula in the episode. You can watch it here, or keep reading.
Let’s get started!
Meet Brad
Brad’s journey began as the owner of a fitness company. He and his wife had a passion for helping people get in shape. They were enjoying a lot of success until they had a car accident. In the accident, Brad ended up with 11 herniated discs in his back. His wife got a concussion and began having seizures.
Needless to say, they couldn’t go back to business as usual.
Fortunately, Brad knew a thing or two about marketing. He had already discovered the power of ranking high on Google and using SMS automation to attract clients for his gym. This experience led him to a crucial realization: websites are great, but what happens after someone visits your site is what matters most.
Brad’s Six-Step Email Sequence
Brad recommends a six-step sequence spread over two weeks. Each email is crafted to build a relationship, showing you’re there to offer value and support, not just sell something.
“These are really personal, short, simple emails,” Brad says.
Here’s a quick breakdown:
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- Make a Good First Impression. Start with a warm greeting and offer something cool right away. Make it so good they’ll want to say thanks.
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- Be Social. Invite them to join you on social media. It’s like saying, “Hey, let’s hang out in more places than just here.”
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- Provide Value. Offer a valuable resource. Think of it as giving a secret map to hidden treasures.
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- Be Relatable. Share a story they can relate to. It’s like saying, “See, we’re not so different, you and I.”
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- Demonstrate Credibility. Highlight a success story. It’s your chance to show off a bit, but in a way that inspires.
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- Make Your Offer. Finally, extend an offer they can’t refuse. It’s your moment to shine and show how you can help them achieve their dreams.
To get more insight on how to write each of these emails, check out Brad’s Perfect Email.
The Magic of Personal Touch
Brad emphasizes the importance in personalizing your emails. Imagine getting an email that feels like it’s just for you. That’s the kind of email that gets a reply and starts a conversation.
And the secret ingredient?
Make sure the first few lines are about them, not you. It’s like saying, “I see you, I understand you, and I’m here to help.”
Why Simplicity Wins
Ever get a super long email and think, “I’ll read this later,” only to forget about it? Brad’s advice is to keep it short and sweet. Long emails are like marathon texts – they can be overwhelming. Instead, aim for emails that are quick to read and easy to understand, just like chatting with a friend.
Build a Lasting Connection
What happens if someone reads through all six emails but isn’t ready to take the next step?
Brad suggests keeping the conversation going with monthly newsletters. It’s like dropping by to say hello, keeping you fresh in their minds. This way, when they’re ready, they’ll think of you first.
Brad says your newsletters should be packed with interesting tidbits, insights, and helpful resources. It’s not about selling. It’s about sharing knowledge and building trust. And remember, the goal isn’t to tell the whole story but to pique interest and encourage clicks.
Master the Art of Email
With Brad’s insights, you’re well on your way to mastering the art of email. Keep it personal, keep it short, and always aim to offer something valuable.