When you create an eCommerce website, the product discovery platform is one of the most critical elements. Shoppers need your site to suit different purposes at different times. If it doesn’t do that, they’ll go somewhere else to get the information they need. This article will cover how to ensure that you have a product discovery platform that converts browsers…
You didn’t think content marketing was just for B2B companies, did you? Supplementing your eCommerce marketing efforts with high-quality content that’s valuable to your target market is a great approach. So let’s talk about how you can get started with eCommerce content marketing. The Benefits of eCommerce Content Marketing If you’re still not sold on the idea, here are just…
Are you planning to use Mailchimp for eCommerce? If so, there are a few things you need to do before you launch. We’re sure you’re itching to go live, but make sure you’re set up for success first! To that end, this article will cover the five components of eCommerce success on the platform. There are plenty of good Mailchimp…
Whether your eCommerce business is steady, but you’d like to kick things up a notch or you want to start a new store with a strong foundation, inbound marketing might be just what you need. Inbound marketing for eCommerce can reduce your cart abandonment rate while increasing conversion rates. It’s also a good way to increase customer satisfaction and loyalty….
There are a lot of great options out there to supercharge your inbound marketing stack. But not all of them will be relevant to what you do. In this article, we’re going to share the best inbound marketing tool for eCommerce. Inbound Marketing Tools There are plenty of inbound marketing platforms to choose from, like Hubspot, Marketo, and Salesforce. For…
Omnichannel features are no longer nice-to-haves. According to McKinsey, Omnichannel eCommerce is now critical for retailers; it’s “a requirement for survival.” “More than one-third of Americans have made omnichannel features such as buying online for in-store pickup part of their regular shopping routine since the pandemic, and nearly two-thirds of those individuals plan to continue.” Source: McKinsey So if you…
If you’re selling jewelry online, eCommerce email marketing is a must. This article will cover how to increase sales with jewelry email marketing and essential eCommerce marketing best practices. Why Email Marketing is Critical An effective B2c email marketing strategy is vital for any eCommerce company’s success. Here’s why: You Own Your Email List. You can do a lot more…
Your customer acquisition cost can make or break your eCommerce business. You can only push your customer lifetime value so high, so, at some point, it’s necessary to reduce expenses to increase profits. And there’s one easy way to lower your customer acquisition cost that we’ll share with you here. Four Not-So-Easy Ways to Lower Customer Acquisition Cost The simple…
B2C eCommerce continues to grow. It’s now a $4 trillion industry with a projected compound annual growth rate of 8.1 percent from 2020 to 2024. If you want to make sure that your company goes along for the ride, these B2C eCommerce marketing tools can help. Affordable B2C eCommerce Marketing Tools As online retail grows in popularity, merchants are figuring…
There’s no such thing as enough leads. The more qualified leads you can generate, the better. In this article, we’ll talk about how to generate more leads with your existing website. All you have to do is add one line of code. Why Isn’t Your Website Generating More Leads? Everyone wants to generate more leads, and marketers often turn to…
