Retargeting and remarketing are essential tools for maximizing ROI by re-engaging visitors who didn’t convert on their first visit. Learn how to use advanced tactics like website visitor identification to stay top-of-mind, build brand loyalty, and drive repeat traffic. Read on to learn new strategies to turn missed opportunities into sales by keeping your brand top of mind with potential customers.
One of the great things about digital marketing is that it offers more data than traditional marketing. If you know what you’re doing, you can find out how people are navigating your site, what your visitors are interested in, what’s turning them off, and even who they are. All you need are the tools to…
Are you planning to use Mailchimp for eCommerce? If so, there are a few things you need to do before you launch. We’re sure you’re itching to go live, but make sure you’re set up for success first! To that end, this article will cover the five components of eCommerce success on the platform. There…
Whether your eCommerce business is steady, but you’d like to kick things up a notch or you want to start a new store with a strong foundation, inbound marketing might be just what you need. Inbound marketing for eCommerce can reduce your cart abandonment rate while increasing conversion rates. It’s also a good way to…
There are a lot of great options out there to supercharge your inbound marketing stack. But not all of them will be relevant to what you do. In this article, we’re going to share the best inbound marketing tool for eCommerce. Inbound Marketing Tools There are plenty of inbound marketing platforms to choose from, like…
Omnichannel features are no longer nice-to-haves. According to McKinsey, Omnichannel eCommerce is now critical for retailers; it’s “a requirement for survival.” “More than one-third of Americans have made omnichannel features such as buying online for in-store pickup part of their regular shopping routine since the pandemic, and nearly two-thirds of those individuals plan to continue.”…
If you’re selling jewelry online, eCommerce email marketing is a must. This article will cover how to increase sales with jewelry email marketing and essential eCommerce marketing best practices. Why Email Marketing is Critical An effective B2c email marketing strategy is vital for any eCommerce company’s success. Here’s why: You Own Your Email List. You…
Your customer acquisition cost can make or break your eCommerce business. You can only push your customer lifetime value so high, so, at some point, it’s necessary to reduce expenses to increase profits. And there’s one easy way to lower your customer acquisition cost that we’ll share with you here. Four Not-So-Easy Ways to Lower…
B2C eCommerce continues to grow. It’s now a $4 trillion industry with a projected compound annual growth rate of 8.1 percent from 2020 to 2024. If you want to make sure that your company goes along for the ride, these B2C eCommerce marketing tools can help. Affordable B2C eCommerce Marketing Tools As online retail grows…
There’s no such thing as enough leads. The more qualified leads you can generate, the better. In this article, we’ll talk about how to generate more leads with your existing website. All you have to do is add one line of code. Why Isn’t Your Website Generating More Leads? Everyone wants to generate more leads,…
Are you looking for ways to take your B2C email marketing strategy to the next level? We’ve got you covered! This article covers seven email marketing ideas to help you improve your email engagement and email acquisition approach. Why Email Marketing is Critical for B2C Businesses As with any marketing strategy, there are pros and…