Effective marketing strategies are critical to driving sustained growth and ensuring long-term success. Here we’ll explore innovative approaches to growing your brand, reaching new audiences, and scaling your business. From content marketing to paid advertising, learn how to develop comprehensive strategies that align with your goals and maximize your marketing ROI.
If you want to know to improve the online shopping experience, we’ve studied the latest research to provide you with this definitive guide. There are five critical areas of focus: payment, product, website, logistics, and customer service. We’ll cover which of those areas should be your top priorities and how you can improve them. What…
Acquiring a new customer costs between five and 25 times more than keeping an existing customer. Your long-term success depends on reducing churn, increasing customer lifetime value, and improving customer satisfaction. That’s why you need to be sure you have an effective customer engagement strategy. What is Customer Engagement? An engaged customer is one whose…
If you want to start an eCommerce business this year, one of your best bets is an online boutique. Like any business, it will take resources, but it’s one of the most promising options available. This guide will walk you through how to start an online boutique from start to finish. Why Should You Start…
If you’re looking to up level up your online business skills, podcasts make it easy. You can listen while you commute, on the treadmill, while you’re washing dishes—what could be easier? But sometimes it’s hard to find a podcast worth listening to. So this article will highlight the best eCommerce podcasts around. 1. eCommerce Marketing…
A good website is critical to the success of any online store because in most cases the website and the store are one and the same. It’s where customers will go to browse and make purchases. This article will walk you through the most important things to include when you create an eCommerce website checklist….
Are you planning to use Mailchimp for eCommerce? If so, there are a few things you need to do before you launch. We’re sure you’re itching to go live, but make sure you’re set up for success first! To that end, this article will cover the five components of eCommerce success on the platform. There…
It’s easy to forget about all of the traditional marketing options available to eCommerce stores. Are you missing out on a proven marketing channel? Maybe! One tried-and-true method you’ve might have forgotten about is catalog marketing. And we’re not just talking about electronic catalogs either. While fewer catalogs are being sent today than at their…
Your customer acquisition cost can make or break your eCommerce business. You can only push your customer lifetime value so high, so, at some point, it’s necessary to reduce expenses to increase profits. And there’s one easy way to lower your customer acquisition cost that we’ll share with you here. Four Not-So-Easy Ways to Lower…
If your eCommerce business has stalled—or you want to make sure it doesn’t—consider revenue optimization. Implementing a revenue optimization strategy will ensure that you’re always looking for new opportunities to improve, which means you’re much less likely to hit a plateau. What is Revenue Optimization? Revenue optimization is the ongoing process of adjusting your marketing…
If you’re thinking about launching a new eCommerce site or overhauling an existing site, you want to ensure that it converts visitors into buyers. But how do you make sure that happens? One way is to look to the experts. And that doesn’t necessarily mean hiring an expensive developer or consultant. This eCommerce website checklist…