Effective marketing strategies are critical to driving sustained growth and ensuring long-term success. Here we’ll explore innovative approaches to growing your brand, reaching new audiences, and scaling your business. From content marketing to paid advertising, learn how to develop comprehensive strategies that align with your goals and maximize your marketing ROI.
In the second quarter of 2022, over 75 percent of shoppers abandoned their carts on desktops. Eighty-five percent of shoppers abandoned their carts on mobile devices. How can eCommerce businesses improve that number? A shopping cart abandonment survey is a good start. Why Cart Abandonment Surveys Are Crucial Every eCommerce marketer wants to know how…
There are so many eCommerce marketing strategies that it can be hard to pick the right ones to drive your business forward. This article will break down the most promising marketing channels. No matter how big or small your company is, we’ve got you covered. The Top 8 eCommerce Marketing Strategies There’s a long list…
As the industry grows, so does the competition. So if you are going to stay competitive in the eCommerce space, a strong eCommerce marketing strategy is essential. The days of eCommerce playing a niche role in the greater economy are long over. Endless statistics demonstrate the explosive growth of eCommerce since the turn of the…
One of the most important factors of success for online stores is an effective eCommerce marketing plan. A good marketing plan is a map you’ll follow to reach your business objectives. Without one, it’s hard to get where you want to go. So in this article, we’ll walk you through the steps you need to…
Do you feel like your marketing efforts lack direction? Are you doing everything you can but sales aren’t increasing at the rate you want? If so, you might benefit from building an eCommerce funnel. This article will explain how to do it in six simple steps. What is an eCommerce Funnel? An eCommerce funnel is…
If you want to know to improve the online shopping experience, we’ve studied the latest research to provide you with this definitive guide. There are five critical areas of focus: payment, product, website, logistics, and customer service. We’ll cover which of those areas should be your top priorities and how you can improve them. What…
Acquiring a new customer costs between five and 25 times more than keeping an existing customer. Your long-term success depends on reducing churn, increasing customer lifetime value, and improving customer satisfaction. That’s why you need to be sure you have an effective customer engagement strategy. What is Customer Engagement? An engaged customer is one whose…
If you want to start an eCommerce business this year, one of your best bets is an online boutique. Like any business, it will take resources, but it’s one of the most promising options available. This guide will walk you through how to start an online boutique from start to finish. Why Should You Start…
If you’re looking to up level up your online business skills, podcasts make it easy. You can listen while you commute, on the treadmill, while you’re washing dishes—what could be easier? But sometimes it’s hard to find a podcast worth listening to. So this article will highlight the best eCommerce podcasts around. 1. eCommerce Marketing…
A good website is critical to the success of any online store because in most cases the website and the store are one and the same. It’s where customers will go to browse and make purchases. This article will walk you through the most important things to include when you create an eCommerce website checklist….