If you want to reduce churn at your digital marketing agency, it’s critical to understand your clients’ expectations. And it’s just as important to set expectations for your clients so they understand what it takes to run successful campaigns. Managing this relationship well will lead to a strong partnership and groundbreaking creative work. A misalignment…
One powerful–yet often overlooked–eCommerce marketing strategy is strategic partnerships. Recently, we talked with Dan Nistor, an eCommerce consultant and CEO and co-founder of Vevol Media, on the Hot Pursuit Podcast. Here’s what we learned about the importance of strategic partnerships in eCommerce. The Value of Strategic Partnerships Strategic partnerships can be incredibly valuable for everyone…
Alright, listen up, ’cause I’m only gonna say this once. Crafting ad copy that grabs people by the throat has always been the name of the game. But now, in this digital age, it’s even more crucial. By teaming up with AI, you can spit out text-based ads that get results. Here are five ways…
The Elaboration Likelihood Model (ELM) is a prominent theory in social psychology that explains how attitudes are formed and changed through persuasive communication.¹ Developed by Richard Petty and John Cacioppo in the 1980s, the ELM has become one of the most influential frameworks for understanding the processes underlying effective persuasion.² The model proposes two distinct…
LeadPost CMO Roy Harmon had the pleasure of interviewing John Gross, the Founder and CEO of Fat Earth Media, for the Hot Pursuit Podcast. The conversation was a deep dive into the importance of integrating creative strategy into the media buying process. This article will cover some key takeaways from the interview. You can also…
A baseline of financial literacy is essential for anyone in sales and marketing. Comprehending basic accounting terms and their implications on business is a foundational component. Two critical terms are revenue and profit. This article will cover each term and the differences between the two. What is Revenue? First, let’s define revenue. Revenue is the…
There are many lead generation companies that specialize in real estate, but which one is the best for you? It depends on your needs and what services you’re looking for. In this article, we’ll cover some popular real estate lead generation companies and offer you a few ways to determine which one is the best…
In the second quarter of 2022, over 75 percent of shoppers abandoned their carts on desktops. Eighty-five percent of shoppers abandoned their carts on mobile devices. How can eCommerce businesses improve that number? A shopping cart abandonment survey is a good start. Why Cart Abandonment Surveys Are Crucial Every eCommerce marketer wants to know how…
There are so many eCommerce marketing strategies that it can be hard to pick the right ones to drive your business forward. This article will break down the most promising marketing channels. No matter how big or small your company is, we’ve got you covered. The Top 8 eCommerce Marketing Strategies There’s a long list…
As the industry grows, so does the competition. So if you are going to stay competitive in the eCommerce space, a strong eCommerce marketing strategy is essential. The days of eCommerce playing a niche role in the greater economy are long over. Endless statistics demonstrate the explosive growth of eCommerce since the turn of the…