Lead generation is the cornerstone of business growth, helping you turn website visitors into valuable leads. Here we’ll share proven strategies to capture and convert your target audience. We’ll also cover how to leverage data and insights to fuel your sales pipeline and how to identify anonymous website visitors. Read on to discover how to optimize your efforts and attract more potential customers with effective lead gen techniques.
Understanding your customers is crucial. But making business decisions solely on existing customers limits your growth potential. The importance of market research and competitive research cannot be overstated. They provide a broader perspective and deeper understanding of the business environment. Unfortunately, this is where Net Promoter Score (NPS) falls short. The Limitations of Metrics Like…
As the competitive landscape shifts, traditional agency models face new challenges. Innovative marketers are evolving and reimagining the agency model to thrive. One successful approach is the “un-agency” model developed by BRIGHT+CO CEO Jennifer Sutton. This model serves businesses better by eliminating the constraints of conventional agency structures. In a recent episode of the Hot…
We all have times when we need to reach someone. That’s true whether you’re an entrepreneur, salesperson, author, or job seeker. Of course, reaching them is only half the battle. We measure the success of our outreach efforts by the responses they receive. And the ability to contact someone out of the blue and get…
Website visitor identification provides businesses with invaluable data on their website traffic. Marketers can use this data to understand their audiences and personalize their campaigns. This is critical because customers value personalization more than ever. But it’s essential to understand the legal and ethical considerations involved. This article will explore how these issues affect B2B…
Positioning is one of the most critical (and overlooked) aspects of marketing strategy. We talked to Mark Evans of Marketing Spark to get his advice for brands looking to improve their positioning. You can listen to the full interview on the Hot Pursuit Podcast or watch the video below. What is Positioning in Marketing? Mark…
Lead qualification is a critical component of lead generation. It ensures your sales and marketing efficiency. The first step is usually to identify marketing qualified leads (MQLs). But some say this is an outdated method. There are other strategies to identify and nurture your leads that may be more effective. In this article, we’ll cover…
We live in a fast-paced, information-saturated marketplace. Lead generation is just the first step in a lengthy customer journey. The real challenge lies in converting these leads into loyal, paying customers. Lead nurturing plays a crucial role in that process. What is Lead Nurturing? Lead nurturing is the process of developing and reinforcing relationships with…
If you’re new to the industry, you might not know what people mean when they say something about “sales leads.” You probably don’t want to go up to your boss and say, “Hey, boss… what’s a sales lead?” That’s probably why you just googled it instead. We’re here for you. We’ll explain what leads are…
Your sales process is one of the key drivers of success for a business. So if you’re not seeing the results you’re looking for, now might be a good time to reassess your process. In this post, we will take a deep dive into: The Difference Between Your Sales Process and Your Sales Cycle Before…
Ever wondered if changing a single word in your marketing copy could boost its persuasiveness? A new study suggests that it might. Communication, the unsung hero behind successful marketing campaigns, holds the key. Marketers communicate to consumers through ad campaigns, sales teams deliver compelling pitches to clients, and consumers are constantly sharing experiences with each…