Lead generation is the cornerstone of business growth, helping you turn website visitors into valuable leads. Here we’ll share proven strategies to capture and convert your target audience. We’ll also cover how to leverage data and insights to fuel your sales pipeline and how to identify anonymous website visitors. Read on to discover how to optimize your efforts and attract more potential customers with effective lead gen techniques.
Demand generation is like trying to get your cat’s attention while it’s napping. It’s a marketing strategy focused on driving awareness and interest in your products or services. Think of it as the ultimate hype man for your brand, but with less breakdancing and more data. In this article, we’ll cover six best practices for demand generation. 1. Know Your…
Digital marketing has always been quick to change. One minute, everything’s cheap and easy, the next, you’re paying through the nose for a click, and you can’t get a backlink to save your life. Things are more difficult than ever, so I had a chat with Ishaan Shakunt, founder of Spear Growth to figure out what’s going on. The Golden…
Emotional triggers play a crucial role in creating persuasive and impactful advertising. Carefully crafted messages with the right emotional triggers can tap into consumers’ emotions, influencing their perception, decision-making process, and ultimately, their behavior¹. Types of Emotional Triggers An emotional trigger is an element within an ad that evokes an emotional response from the viewer. Common emotional triggers include: Advertisers…
Cold email remains a powerful tool for sales and marketing professionals to connect with potential customers and drive new business opportunities. Despite claims that “cold email is dead,” many companies are still finding success with this tactic. In this blog post, we’ll share insights from our recent podcast interview with Filip Popov, Vice President of Partnerships at Growth Era, on…
Artificial intelligence (AI) is revolutionizing various sectors, and B2B marketing is no exception. AI offers tools and techniques that can dramatically enhance marketing strategies, streamline processes, and improve customer engagement. This article will explore how AI can be effectively integrated into B2B marketing, drawing insights from recent studies and providing practical examples to guide marketing decision-makers who may not be…
Are you looking to improve the quality of the leads you generate through your Meta (Facebook and Instagram) ad campaigns? Maurice Rahmey, founder and CEO of Disruptive Digital, recently shared some valuable tips on the Hot Pursuit Podcast for optimizing your Meta ads to attract higher intent leads. Watch the video below or scroll down for some of the key…
Customer reviews are a powerful tool for building trust, credibility and ultimately generating more leads for your business. For one thing, showcasing authentic feedback from satisfied customers, helps attract new prospects and convert them into loyal clients. But that’s not the only way they’re beneficial. Here are some key strategies to make the most of customer reviews in your lead…
Let’s talk about something that’s gonna take your digital advertising to the next level: value-based bidding. Now, you might be wondering, “What exactly is value-based bidding?” Well, sit back and let me break it down for you. http://Value-Based%20Bidding What is Value-Based Bidding? Value-based bidding is a powerful strategy where you assign specific values to your conversion actions. This helps guide…
Lead generation is a crucial part of business success, but traditional methods are becoming less effective. At Aspen Digital Marketing we’re using LeadPost as part of our push for modern, efficient, personalized strategies. (By the way, we’ll be discussing these topics in greater detail on an upcoming webinar.) Moving Forward Switching from old lead gen methods to digital and AI-driven…
Personalization is a must for effective marketing campaigns. We talked to Tim Cakir, CEO of TaskDrive, on the latest episode of the Hot Pursuit Podcast. TaskDrive is a company that pairs businesses with AI-powered human virtual assistants. We discussed the use of generative AI for personalization in marketing campaigns. Tim explained how generative AI can be used on both manual…
