Lead generation is the cornerstone of business growth, helping you turn website visitors into valuable leads. Here we’ll share proven strategies to capture and convert your target audience. We’ll also cover how to leverage data and insights to fuel your sales pipeline and how to identify anonymous website visitors. Read on to discover how to optimize your efforts and attract more potential customers with effective lead gen techniques.
Let’s talk about something that’s gonna take your digital advertising to the next level: value-based bidding. Now, you might be wondering, “What exactly is value-based bidding?” Well, sit back and let me break it down for you. http://Value-Based%20Bidding What is Value-Based Bidding? Value-based bidding is a powerful strategy where you assign specific values to your…
Lead generation is a crucial part of business success, but traditional methods are becoming less effective. At Aspen Digital Marketing we’re using LeadPost as part of our push for modern, efficient, personalized strategies. (By the way, we’ll be discussing these topics in greater detail on an upcoming webinar.) Moving Forward Switching from old lead gen…
Personalization is a must for effective marketing campaigns. We talked to Tim Cakir, CEO of TaskDrive, on the latest episode of the Hot Pursuit Podcast. TaskDrive is a company that pairs businesses with AI-powered human virtual assistants. We discussed the use of generative AI for personalization in marketing campaigns. Tim explained how generative AI can…
If you’re selling a product or service to consumers, B2C cold email is an efficient, cost-effective way to reach your target audience. Here’s why: Over 90 percent of the United States population uses email Over 70 percent of consumers prefer email over other marketing channels Marketers report an average ROI of 42:1 from B2C email…
In the contemporary marketing landscape, multichannel and omnichannel marketing strategies have become indispensable for B2B marketers to ensure a seamless customer experience across various touchpoints. But developing and implementing an effective multichannel strategy isn’t a walk in the park. According to a recent survey by ZoomInfo1, a significant number of B2B marketers are struggling to…
Understanding your customers is crucial. But making business decisions solely on existing customers limits your growth potential. The importance of market research and competitive research cannot be overstated. They provide a broader perspective and deeper understanding of the business environment. Unfortunately, this is where Net Promoter Score (NPS) falls short. The Limitations of Metrics Like…
As the competitive landscape shifts, traditional agency models face new challenges. Innovative marketers are evolving and reimagining the agency model to thrive. One successful approach is the “un-agency” model developed by BRIGHT+CO CEO Jennifer Sutton. This model serves businesses better by eliminating the constraints of conventional agency structures. In a recent episode of the Hot…
We all have times when we need to reach someone. That’s true whether you’re an entrepreneur, salesperson, author, or job seeker. Of course, reaching them is only half the battle. We measure the success of our outreach efforts by the responses they receive. And the ability to contact someone out of the blue and get…
Website visitor identification provides businesses with invaluable data on their website traffic. Marketers can use this data to understand their audiences and personalize their campaigns. This is critical because customers value personalization more than ever. But it’s essential to understand the legal and ethical considerations involved. This article will explore how these issues affect B2B…
Positioning is one of the most critical (and overlooked) aspects of marketing strategy. We talked to Mark Evans of Marketing Spark to get his advice for brands looking to improve their positioning. You can listen to the full interview on the Hot Pursuit Podcast or watch the video below. What is Positioning in Marketing? Mark…