Email Marketing

Email marketing remains one of the most effective digital marketing channels, enabling you to deliver personalized content directly to your audience’s inbox. Master email acquisition and the art of crafting impactful email campaigns that increase engagement, drive conversions, and build customer loyalty. Keep reading to unlock the full potential of email to nurture leads and grow your business.

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A 3D red arrow moves upward, illustrating an increase. It's placed over a graph with bars of varying heights, with "Enrollment" written on the grid paper background—an impactful image for higher education marketing.

Higher Education Marketing Tactics To Increase Enrollment

Until about 25 years ago, higher education marketing strategies were shaped by developments in other industries. Universities, colleges, and other educational organizations provide a service, so service marketing principles are relevant. As the target of an enrollment marketing campaign, a student is a potential customer, so the successful use of tactics like B2C lead generation…

demographic segmentation

Demographic Segmentation for Marketing Optimization

Audience segmentation is a critical element of the marketing optimization process. Demographic segmentation, in particular, is an effective way to categorize members of your audience so you can deliver personalized campaigns that are relevant to their recipients. What is Demographic Segmentation? Demography refers to the social attributes of your audience. Customer demographic data includes characteristics…