If you use Mailchimp for eCommerce,[1] there are many tools that you can use to get more out of the platform. This article will cover an overview of some popular options and the three best Mailchimp eCommerce integrations available. These solutions will help you generate more leads, improve eCommerce personalization, and reduce your cart abandonment rate. Mailchimp eCommerce Integrations Mailchimp…
If you’re selling jewelry online, eCommerce email marketing is a must. This article will cover how to increase sales with jewelry email marketing and essential eCommerce marketing best practices. Why Email Marketing is Critical An effective B2c email marketing strategy is vital for any eCommerce company’s success. Here’s why: You Own Your Email List. You can do a lot more…
Thanks to the success of newsletters like the Hustle and theSkimm, newsletters are on the rise. Most marketers are adding newsletters to their B2C email marketing strategy because they establish a link between the brand and consumers that doesn’t rely on third-party data. And, of course, newsletters are effective for B2B companies as well. In this article, we’ll cover the…
Email marketing is one of the most critical channels available to your business. The ROI for email campaigns is 42:1, so clearly email marketing is a great way to drive sales. But your campaigns won’t succeed if your subscribers don’t find them compelling. That means your number one priority should be to increase email engagement. The Benefits of Email Engagement…
B2C email marketing is one of the most affordable and efficient ways to grow your customer base. But there are a few things you’ll need to run an effective customer acquisition email campaign. This article will cover how to build your list, segment your audience, and develop campaigns that increase revenue. Email Acquisition Email acquisition is the most significant obstacle…
Every marketer makes mistakes, but that doesn’t make it any less embarrassing. Fortunately, you can avoid most mistakes with a solid email marketing checklist. Follow the steps in the following email pre-send checklist to make sure you’re sending error-free emails. 1. Should you be sending this email? Before you get too deep into the quality assurance process, take a step…
With an ROI of 42:1, email marketing is a no-brainer. But, like all channels, there are pros and cons to email marketing. This article will cover the advantages and disadvantages of email so that you can get all the benefits while minimizing the risks. Pros: The Advantages of Email Marketing Email marketing is an ASSET because it is: Affordable Simple…
Email marketing is great, but it’s hard to develop and optimize a successful email marketing strategy if you don’t have a good list. We’ve covered several email acquisition tactics elsewhere. But this article will zero in on three email list building tools to help you grow your audience. Popup Forms Research shows that popups are an effective (if annoying) way…
We’ve talked about B2C email marketing best practices, tips, and strategy, but what if you don’t even know how to write a marketing email? In this article, we’ll take a step back to cover the basics of good B2C email marketing messages with our version of Chip and Dan Heath’s SUCCESs framework. The SUCCESS Framework The Heath Brothers explained the…
B2C email marketing is a great way to reach your audience. In the United States, the CAN-SPAM Act sets the rules and requirements for commercial email (see our CAN-SPAM compliance checklist[1] for more information). But emails sent to consumers in the European Union must also comply with the General Data Protection Regulation (GDPR). This article will provide a GDPR email…
