Email marketing remains one of the most effective digital marketing channels, enabling you to deliver personalized content directly to your audience’s inbox. Master email acquisition and the art of crafting impactful email campaigns that increase engagement, drive conversions, and build customer loyalty. Keep reading to unlock the full potential of email to nurture leads and grow your business.
Every marketer makes mistakes, but that doesn’t make it any less embarrassing. Fortunately, you can avoid most mistakes with a solid email marketing checklist. Follow the steps in the following email pre-send checklist to make sure you’re sending error-free emails. 1. Should you be sending this email? Before you get too deep into the quality…
With an ROI of 42:1, email marketing is a no-brainer. But, like all channels, there are pros and cons to email marketing. This article will cover the advantages and disadvantages of email so that you can get all the benefits while minimizing the risks. Pros: The Advantages of Email Marketing Email marketing is an ASSET…
Email marketing is great, but it’s hard to develop and optimize a successful email marketing strategy if you don’t have a good list. We’ve covered several email acquisition tactics elsewhere. But this article will zero in on three email list building tools to help you grow your audience. Popup Forms Research shows that popups are…
We’ve talked about B2C email marketing best practices, tips, and strategy, but what if you don’t even know how to write a marketing email? In this article, we’ll take a step back to cover the basics of good B2C email marketing messages with our version of Chip and Dan Heath’s SUCCESs framework. The SUCCESS Framework…
B2C email marketing is a great way to reach your audience. In the United States, the CAN-SPAM Act sets the rules and requirements for commercial email (see our CAN-SPAM compliance checklist[1] for more information). But emails sent to consumers in the European Union must also comply with the General Data Protection Regulation (GDPR). This article…
B2C email marketing is one of the best ways to reach your audience but complying with anti-spam laws is critical. In the United States, the CAN-SPAM Act sets the rules and requirements for commercial email. The Federal Trade Commission (FTC) enforces these requirements, and penalties for non-compliance can lead to fines and other penalties. Fortunately,…
Email engagement is critical to the success of your B2C email marketing[1] efforts. This article will share tips for increasing engagement in key areas along with the six email engagement metrics to track your progress. The Email Engagement Metrics That Matter First, let’s talk about those metrics. These are essential not only to optimize your…
B2C email marketing generates an average ROI of 42:1. There’s a lot of room for creativity, but there are five essential emails that marketers should include in every eCommerce email marketing strategy. We’ll share them here along with some eCommerce email templates to make it easy for you. But the potential ROI you’ll get from…
Until about 25 years ago, higher education marketing strategies were shaped by developments in other industries. Universities, colleges, and other educational organizations provide a service, so service marketing principles are relevant. As the target of an enrollment marketing campaign, a student is a potential customer, so the successful use of tactics like B2C lead generation…
Audience segmentation is a critical element of the marketing optimization process. Demographic segmentation, in particular, is an effective way to categorize members of your audience so you can deliver personalized campaigns that are relevant to their recipients. What is Demographic Segmentation? Demography refers to the social attributes of your audience. Customer demographic data includes characteristics…