Email Marketing

Email marketing remains one of the most effective digital marketing channels, enabling you to deliver personalized content directly to your audience’s inbox. Master email acquisition and the art of crafting impactful email campaigns that increase engagement, drive conversions, and build customer loyalty. Keep reading to unlock the full potential of email to nurture leads and grow your business.

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Illustration of a web browser displaying a document with the EU flag and a padlock symbol. Next to it, the text reads "General Data Protection Regulation," with GDPR highlighted in yellow, accompanied by an email compliance checklist.
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The Complete GDPR Email Compliance Checklist

B2C email marketing is a great way to reach your audience. In the United States, the CAN-SPAM Act sets the rules and requirements for commercial email (see our CAN-SPAM compliance checklist[1] for more information). But emails sent to consumers in the European Union must also comply with the General Data Protection Regulation (GDPR). This article…

ecommerce email templates
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5 Essential eCommerce Email Templates to Drive More Sales

B2C email marketing generates an average ROI of 42:1. There’s a lot of room for creativity, but there are five essential emails that marketers should include in every eCommerce email marketing strategy. We’ll share them here along with some eCommerce email templates to make it easy for you. But the potential ROI you’ll get from…